Henkan – WebP & AVIF Converter
by saguya · Performance
Henkan is a high-performance plugin that automatically converts your media library images to next-generation formats like WebP and AVIF.
83 health vs 68 average across 1,653 Performance plugins
Install conversion
How it's measured →1.2%
of downloads still active
At least 10 of 810 lifetime downloads are still running, in line with its category: the median Performance plugin keeps 1.4%, across 1,054 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
| Keyword | wp.org | On merit | Change |
|---|---|---|---|
| imagemagick | #14 | #16 | 0 |
| webp converter | #23 | #23 | — |
What to do about it
- Add “webp converter” to your wp.org tags. You already rank #23 for it without listing it. WordPress.org counts only your first five tags, so it's a slot worth spending.
Daily downloads
Since 2026-03-22 · 186 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
80
now · peak 82
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Optimole – Optimize Images | Convert WebP & AVIF | CDN & Lazy Load | Image Optimization 200K+ installs · 4.7★ · 3 shared tags B -
Robin Image Optimizer – Unlimited Image Optimization, WebP & AVIF 100K+ installs · 4.4★ · 3 shared tags A -
ShortPixel Adaptive Images – WebP, AVIF, CDN, Image Optimization 10K+ installs · 4.7★ · 3 shared tags B -
QuickWebP – WebP & AVIF Image Optimizer, Compression & SEO for WordPress 8K+ installs · 4.4★ · 3 shared tags A -
Soovex WebP Converter – Convert Images | Optimize & Compress | Unlimited Conversions 100+ installs · 4.0★ · 3 shared tags B -
Select Pakistan Image Optimizer — WebP & AVIF Converter 40+ installs · 4.0★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Henkan – WebP & AVIF Converter into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/henkan-webp-avif-converter" width="480" height="300" style="border:0" loading="lazy" title="Henkan – WebP & AVIF Converter — Plugin Pulse"></iframe> Henkan – WebP & AVIF Converter: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/henkan-webp-avif-converter