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wp.org search vs our merit ranking: “html export”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html export”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20. 3 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI to Elementor — HTML Importer for Elementor shows at wp.org #15 but places #23 on merit, a gap of 8 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Advanced Order Export For WooCommerce 100K+ · 5.0★ (350) wp.org #1 2 WP All Export – Drag & Drop Export to Any Custom CSV, XML & Excel 100K+ · 4.5★ (415) wp.org #2 3 HTML Forms – Simple WordPress Forms Plugin 10K+ · 4.9★ (57) wp.org #4 1 too low 4 Import and export users and customers 70K+ · 4.7★ (259) wp.org #6 2 too low 5 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #11 ↑2 6 too low 6 Export Media URLs 7K+ · 5.0★ (29) wp.org #5 1 too high 7 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #3 4 too high 8 Code Snippets 1M+ · 4.7★ (510) wp.org #7 1 too high 9 HTML Editor Syntax Highlighter 60K+ · 4.4★ (110) wp.org #8 1 too high 10 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #13 ↓4 3 too low 11 Export media with selected content (by DKZR) 40K+ · 4.5★ (93) wp.org #9 ↓2 2 too high 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #23 ↓6 11 too low 13 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916) wp.org #22 ↑1 9 too low 14 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #24 10 too low 15 Custom HTML Block Extension 7K+ · 5.0★ (13) wp.org #10 ↓2 5 too high 16 CSV to HTML 300+ · 5.0★ (22) wp.org #17 ↓3 1 too low 17 Post Export Import with Media 1K+ · 4.5★ (8) wp.org #14 ↓4 3 too high 18 Export Without Shortcodes: convert to pure HTML the exported content 100+ · 5.0★ (5) wp.org #20 ↓2 2 too low 19 HTML Page Publisher 500+ · 5.0★ (2) wp.org #12 7 too high 20 Export Variable Products 400+ · 5.0★ (3) wp.org #18 2 too high 21 Simple Export to Markdown 300+ · 5.0★ (3) wp.org #19 ↓3 2 too high 22 Media Export & Clean 200+ · 5.0★ (3) wp.org #21 1 too high 23 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #15 ↓4 8 too high 24 Export/Import Media – CSV Media Library Import & Export 1K+ · 3.7★ (3) wp.org #16 ↓4 8 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.