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wp.org search vs our merit ranking: “html generator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html generator”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20. 5 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

AI to Elementor — HTML Importer for Elementor shows at wp.org #6 but places #20 on merit, a gap of 14 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder places #12 on merit, 4.8★ from 807 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #2 3 Data Tables Generator by Supsystic – Excel-like, WooCommerce & Pricing Tables 10K+ · 4.7★ (497) wp.org #5 2 too low 4 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #3 1 too high 5 Easy Auto SKU Generator for WooCommerce 10K+ · 4.9★ (272) wp.org #7 ↑1 2 too low 6 Bulk Page Generator and Mass Page Builder – Page Generator 3K+ · 4.6★ (70) wp.org #4 2 too high 7 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #15 ↑5 8 too low 8 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1916) wp.org #12 ↑2 4 too low 9 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #10 ↓4 1 too low 10 Companion Sitemap Generator – Simple, Smart, and SEO-Ready 6K+ · 4.7★ (55) wp.org #11 1 too low 11 AI Puffer – AI Chatbot & MCP Server for Claude and ChatGPT 10K+ · 4.6★ (166) wp.org #18 ↓1 7 too low 12 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #24 ↓2 12 too low 13 Sitemap Generator 3K+ · 3.7★ (23) wp.org #8 ↑1 5 too high 14 CSV to HTML 300+ · 5.0★ (22) wp.org #13 ↓1 1 too high 15 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #9 ↑1 6 too high 16 Barcode Generator: Print Product Labels & Order Barcode Label (A4, Thermal/Roll, Letter) 900+ · 4.5★ (74) wp.org #21 5 too low 17 Contact Form Generator : Creative form builder for WordPress 700+ · 4.4★ (67) wp.org #17 ↓1 18 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #20 ↓2 2 too low 19 Staatic – Static Site Generator for WordPress 3K+ · 4.4★ (21) wp.org #22 3 too low 20 AI to Elementor — HTML Importer for Elementor 1K+ · 5.0★ (3) wp.org #6 ↑1 14 too high 21 Security Header Generator 400+ · 4.9★ (7) wp.org #16 ↓1 5 too high 22 SMK Sidebar Generator 10K+ · 4.4★ (5) wp.org #14 ↓1 8 too high 23 Remove Meta Generators 1K+ · 5.0★ (1) wp.org #19 4 too high 24 CodingBunny LLMs.txt Generator 100+ · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.