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wp.org search vs our merit ranking: “html sitemap shortcode”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “html sitemap shortcode”, we agree with wp.org on the top plugin, and our order differs from theirs on 16 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

D

Ranked above its merit

Display HTML Sitemap shows at wp.org #8 but places #19 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Translate WordPress with GTranslate places #7 on merit, 4.9★ from 4962 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #1 2 HTML Page Sitemap (Block and Shortcode) 10K+ · 4.4★ (24) wp.org #2 3 Simple Sitemap – Responsive HTML Sitemap for WordPress 60K+ · 3.9★ (72) wp.org #3 4 WP Sitemap Page 200K+ · 4.8★ (205) wp.org #7 3 too low 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #10 5 too low 6 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7323) wp.org #11 5 too low 7 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #17 ↓1 10 too low 8 Dynamic XML Sitemaps Generator for Google 20K+ · 4.7★ (47) wp.org #9 1 too low 9 Kwayy HTML Sitemap 6K+ · 4.7★ (18) wp.org #4 5 too high 10 Hierarchical HTML Sitemap 4K+ · 5.0★ (12) wp.org #6 4 too high 11 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #16 ↑7 5 too low 12 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #18 ↓1 6 too low 13 WP Simple HTML Sitemap 3K+ · 4.9★ (10) wp.org #5 8 too high 14 P Page-list 30K+ · 4.7★ (89) wp.org #23 ↑1 9 too low 15 Speed Optimizer – The All-In-One Performance-Boosting Plugin 1M+ · 4.2★ (641) wp.org #21 6 too low 16 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #19 3 too low 17 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #24 7 too low 18 Dynamic HTML Sitemap 60+ · 5.0★ (6) wp.org #13 5 too high 19 D Display HTML Sitemap 1K+ · 4.0★ (4) wp.org #8 11 too high 20 SiteSEO – SEO Simplified 400K+ · 4.0★ (8) wp.org #22 ↓2 2 too low 21 WP Sitemap Pages and Posts 1K+ · 5.0★ (1) wp.org #12 9 too high 22 Rapls Sitemap – HTML Sitemap & Post List 70+ · 5.0★ (1) wp.org #14 8 too high 23 NaviTree HTML Sitemap 10+ · 5.0★ (1) wp.org #15 8 too high 24 Really Simple XML and HTML Sitemap 100+ · 0.0★ (0) wp.org #20 ↑2 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.