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← Rankings

wp.org search vs our merit ranking: “http referer”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “http referer”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kaya Login Notification shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades places #9 on merit, 4.6★ from 572 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #2 1 too low 2 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #4 2 too low 3 Block Referer Spam 500+ · 3.4★ (21) wp.org #1 2 too high 4 CP Referrer and Conversion Tracking 300+ · 4.7★ (12) wp.org #3 1 too high 5 La Sentinelle antispam 3K+ · 5.0★ (21) wp.org #5 6 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #9 3 too low 7 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #20 13 too low 8 wpForo Forum 20K+ · 4.7★ (390) wp.org #22 ↑1 14 too low 9 Embed Plus for YouTube Gallery, Livestream and Lazy Loading with Facades 100K+ · 4.6★ (572) wp.org #24 ↓4 15 too low 10 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #16 6 too low 11 BotBlocker Security – Complete security platform 3K+ · 5.0★ (11) wp.org #11 ↓1 12 MakeITeasy Popup 1K+ · 5.0★ (6) wp.org #8 4 too high 13 WP-Ban 8K+ · 3.7★ (27) wp.org #12 ↓1 1 too high 14 VPN Guard – Block VPN, Proxy, Bots & Anonymous Visitors 200+ · 5.0★ (8) wp.org #13 1 too high 15 Yandex Maps for Gutenberg 300+ · 4.5★ (2) wp.org #6 9 too high 16 RankReady – AI SEO, Schema, llms.txt, AEO and GEO for ChatGPT, Gemini and Perplexity 500+ · 4.8★ (5) wp.org #14 ↓2 2 too high 17 Rocket Font – 한글 1K+ · 4.6★ (5) wp.org #10 7 too high 18 GD Security Headers 1K+ · 4.0★ (8) wp.org #15 ↓1 3 too high 19 Kaya Login Notification 100+ · 5.0★ (2) wp.org #7 12 too high 20 L Login by Referer 20+ · 0.0★ (0) wp.org #17 ↓2 3 too high 21 Flamix: Bitrix24 and Contact Form 7 integrations 1K+ · 3.7★ (3) wp.org #23 ↓4 2 too low 22 Smart Traffic Source Filter for WordPress — · 0.0★ (0) wp.org #21 ↓3 1 too high 23 BusinessPress 30+ · 5.0★ (1) wp.org #18 ↓2 5 too high 24 R Referer Spam Blocker 60+ · 3.0★ (2) wp.org #19 ↓2 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.