MakeITeasy Popup
by Lovro Hrust · Blocks
Also makes 4 other plugins · 4.1K+ installs across the portfolio →
Advanced block based pop-up solution.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+100%
downloads vs prior 30d
Biggest opportunity: “block” and “modal” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
86 health vs 71 average across 2,527 Blocks plugins
Install conversion
How it's measured →6.5%
of downloads still active
At least 1K of 15.3K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| dialog your tag | #9 | #13 | down 1 |
| modal dialog | #7 | #11 | 0 |
| pop up your tag | #23 | #23 | down 1 |
| popup your tag | #23 | #22 | up 1 |
| pop | #23 | #23 | 0 |
| modal popup | #18 | #24 | down 1 |
| custom popup | #19 | #22 | up 2 |
| popup post | #23 | #23 | — |
| block your tag | Not in the top 24 | ||
| modal your tag | Not in the top 24 | ||
58 searches this plugin appeared in over the last 90 days, 8 listed. 50 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- “block” and “modal” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 30 Jun 2024 · 856 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
17d ago
latest release · v1.4.2 · 16 Oct 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 68% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 15 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 29 Jun 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ DeepBlue7mo ago
Hi Great plugin thank you 🙂
Read on wp.org ↗ - ★★★★★ artemi01.0y ago
Very EASY to use, LIGHTWEIGHT, and ELEGANT. What else would you ask of the developer? Support? It has it, and it’s better than many paid plugins.
Read on wp.org ↗ - ★★★★★ martiko1.7y ago
Good support from the plugin author!
Read on wp.org ↗ - ★★★★★ Squidy McSquid1.8y ago
Works great. Needs a little more detailed docs for adding popup on clicks but still 5/5
Read on wp.org ↗ - ★★★★★ noviacc2.2y ago
I have been using various popup plugins for years now but this one is so easy to use and so versatile that it might be usefull to a whole bunch of users. Also finally having a proper Tooltip option is a huge advantage 😀
Read on wp.org ↗ - ★★★★★ jhercog2.3y ago
Utilizing blocks at their best. I love the unopinionated approach; it makes customization a breeze in countless possible ways. Great out-of-the-box functionality for less savvy developers, with lots of useful options and interactions. Special kudos for the different layouts (floating, fixed, attached) and modality features (modal, modeless). Looking forward to new development features like JS and PHP hooks.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names MakeITeasy Popup when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 1 Nov 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- Popups
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 37 characters, too short to say what the plugin does.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Block editor.
- ✓ Headings and lists 10 headings and 3 lists.
- ✓ Enough to quote 4,110 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "pop up" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-08-08 900+ → 1K+ up after 91 days in tier
- 2025-05-09 800+ → 900+ up after 36 days in tier
- 2025-04-03 700+ → 800+ up after 35 days in tier
- 2025-02-27 600+ → 700+ up after 33 days in tier
- 2025-01-25 500+ → 600+ up after 32 days in tier
- 2024-12-24 400+ → 500+ up after 29 days in tier
- 2024-11-25 300+ → 400+ up after 31 days in tier
- 2024-10-25 200+ → 300+ up after 35 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Popup Box – Create Countdown, Coupon, Video, Contact Form Popups 50K+ installs · 4.5★ · 3 shared tags A -
Easy Modal 7K+ installs · 4.4★ · 3 shared tags A -
Modal Guten Block 2K+ installs · 4.6★ · 3 shared tags D -
Light Modal Block 2K+ installs · 4.5★ · 3 shared tags A -
Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ installs · 4.7★ · 2 shared tags A -
Lightbox & Modal Popup WordPress Plugin – FooBox 100K+ installs · 3.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for MakeITeasy Popup into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/makeiteasy-popup" width="480" height="300" style="border:0" loading="lazy" title="MakeITeasy Popup — Plugin Pulse"></iframe> MakeITeasy Popup: 1K+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/makeiteasy-popup
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