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wp.org search vs our merit ranking: “iframe wrapper”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iframe wrapper”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

LeadConnector shows at wp.org #6 but places #17 on merit, a gap of 11 places. Its 20K+ installs carry it up the search order; its 2.3★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Document Viewer – let visitors view files right in the browser places #12 on merit, 4.7★ from 52 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Firelight Lightbox 200K+ · 4.8★ (361) wp.org #3 2 too low 2 Connect Matomo – Analytics Dashboard for WordPress 60K+ · 4.5★ (95) wp.org #4 2 too low 3 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #7 4 too low 4 Device Wrapper 300+ · 5.0★ (3) wp.org #1 3 too high 5 Database Manager – WP Adminer 20K+ · 5.0★ (28) wp.org #5 6 EmbedPress 100K+ · 4.8★ (307) wp.org #12 6 too low 7 Gutentor – Gutenberg Blocks – Page Builder for Gutenberg Editor 30K+ · 4.6★ (90) wp.org #9 2 too low 8 W WP Wrapper 600+ · 5.0★ (4) wp.org #2 6 too high 9 Cimo – Free Instant Image Optimizer & WebP Converter 10K+ · 4.9★ (20) wp.org #10 1 too low 10 Easy Optimizer – PageSpeed, Cache & Core Web Vitals (Unused CSS, Delay JS, Lazy Load) 1K+ · 4.6★ (18) wp.org #11 1 too low 11 GPTranslate – Multilingual AI Translation Agent for WordPress: Translate Your Site with AI 500+ · 5.0★ (34) wp.org #21 10 too low 12 Document Viewer – let visitors view files right in the browser 2K+ · 4.7★ (52) wp.org #23 11 too low 13 Popup Box – Easily Create WordPress Popups 6K+ · 5.0★ (11) wp.org #18 5 too low 14 Listings for Appfolio 200+ · 4.4★ (21) wp.org #22 8 too low 15 Builderius – Landing Page Builder + Dynamic Templates 200+ · 5.0★ (16) wp.org #24 9 too low 16 exovia GDPR Google Maps 4K+ · 4.6★ (11) wp.org #19 3 too low 17 LeadConnector 20K+ · 2.3★ (11) wp.org #6 11 too high 18 Livid – Video Hosting 300+ · 5.0★ (3) wp.org #16 2 too high 19 Mirror App – Social Gallery Feed 70+ · 0.0★ (0) wp.org #8 11 too high 20 LandTech Extras for Elementor 80+ · 5.0★ (2) wp.org #17 3 too high 21 Iframe Block – Easy Embed Block for YouTube, Vimeo & More 10+ · 0.0★ (0) wp.org #13 8 too high 22 Topper Pack 400+ · 0.0★ (0) wp.org #15 7 too high 23 Remove layout destroying HTML-Tags 100+ · 5.0★ (1) wp.org #14 9 too high 24 HostFact bestelformulier integratie 100+ · 0.0★ (0) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.