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wp.org search vs our merit ranking: “import listings”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “import listings”, we and wp.org disagree on the top plugin, and our order differs from theirs on 17 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP All Import – Job Listing Import for Jobify shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 100+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export places #11 on merit, 4.4★ from 593 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #6 5 too low 2 Easy Property Listings 5K+ · 4.7★ (112) wp.org #4 2 too low 3 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #9 ↑2 6 too low 4 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #8 ↑5 4 too low 5 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #10 ↑8 5 too low 6 WP All Import – Job Listing Import for WP Job Manager 2K+ · 5.0★ (2) wp.org #1 5 too high 7 Comments Import & Export 2K+ · 4.9★ (68) wp.org #11 ↓2 4 too low 8 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #14 ↓6 6 too low 9 HivePress – Business Directory, Listings & Classified Ads Plugin 10K+ · 4.9★ (222) wp.org #19 ↑2 10 too low 10 Import Social Events 3K+ · 4.8★ (116) wp.org #16 ↓1 6 too low 11 WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import Export 20K+ · 4.4★ (593) wp.org #24 13 too low 12 Import Eventbrite Events 3K+ · 4.5★ (52) wp.org #13 ↓3 1 too low 13 Motors – Car Dealership & Classified Listings Plugin 9K+ · 4.5★ (79) wp.org #15 ↓1 2 too low 14 WP All Import – Listings Import for Listify 300+ · 5.0★ (2) wp.org #2 12 too high 15 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #22 ↑1 7 too low 16 Import into Easy Property Listings 1K+ · 5.0★ (1) wp.org #3 13 too high 17 Import Export Menu 3K+ · 4.4★ (10) wp.org #20 ↓1 3 too low 18 WP All Import – Import SEO Settings for Yoast SEO 20K+ · 2.8★ (11) wp.org #12 6 too high 19 WP All Import – Job Listing Import for Jobify 100+ · 5.0★ (1) wp.org #5 14 too high 20 WP All Import – Import SEO Settings for All In One SEO 1K+ · 5.0★ (2) wp.org #17 ↓1 3 too high 21 WP All Import – Property Import for RealHomes 700+ · 4.0★ (2) wp.org #7 14 too high 22 WP All Import – Property Import for Pro Real Estate 7 100+ · 5.0★ (1) wp.org #21 ↓1 1 too high 23 WP All Import – Property Import for Realia 30+ · 5.0★ (1) wp.org #23 ↑1 24 WP All Import – Listings Import for Listable 60+ · 3.0★ (2) wp.org #18 ↓1 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.