Import Export Menu
by yukyhendiawan · Content & Feeds
Also makes 4 other plugins · 3.1K+ installs across the portfolio →
Import, export, and manage WordPress menus: duplicate, per-item visibility, and safe site-to-site migration.
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Health
A 85/100
no flags
Active installs
3K+
≈3K estimated
Momentum
+72%
downloads vs prior 30d
Biggest opportunity: Swap “menu”, “menus” and “navigation” for “import export”, “theme import” and “import listings”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “import export” sits at #9 untagged, close enough for a declared tag to move it up. “menus” isn't earning its slot: you're not in the first 24 results for its own search. “theme import” sits at #16 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “import listings” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 64 average across 1,193 Content & Feeds plugins
Install conversion
How it's measured →12%
of downloads still active
At least 3K of 25.1K lifetime downloads are still running, above its category: the median Content & Feeds plugin keeps 0.8%, across 864 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Content & Feeds plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 25 days ago
Tested up to WordPress 7.0.8, the current branch or newer
4.4★ over 10 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
20%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| import menus | #3 | #6 | up 1 |
| export menus | #3 | #6 | 0 |
| import export | #9 | #13 | 0 |
| menu import | #4 | #11 | 0 |
| import your tag | #21 | #20 | 0 |
| export your tag | #21 | #19 | down 6 |
| order import export | #9 | #17 | 0 |
| theme import | #16 | #16 | down 2 |
| post export import | #10 | #19 | up 1 |
| migration export | #12 | #16 | up 3 |
| menu migration | #12 | #20 | — |
| import listings | #20 | #17 | down 1 |
| one click import | #23 | #21 | down 3 |
| import users | #23 | #18 | 0 |
| menu visibility | #14 | #18 | 0 |
| wordpress user import export | #15 | #21 | 0 |
| export import | #15 | #16 | down 2 |
| export site | #20 | #21 | down 4 |
| duplicate menu | #22 | #22 | 0 |
| export plugin | #22 | #22 | — |
| menu your tag | Not in the top 24 | ||
| menus your tag | Not in the top 24 | ||
| navigation your tag | Not in the top 24 | ||
76 searches this plugin appeared in over the last 90 days, 20 listed. 51 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “menu”, “menus” and “navigation” for “import export”, “theme import” and “import listings”. “menu” isn't earning its slot: you're not in the first 24 results for its own search. “import export” sits at #9 untagged, close enough for a declared tag to move it up. “menus” isn't earning its slot: you're not in the first 24 results for its own search. “theme import” sits at #16 untagged, close enough for a declared tag to move it up. “navigation” isn't earning its slot: you're not in the first 24 results for its own search. “import listings” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “export”. Down 6 places since 2026-09-18, now #21. Check what shipped around then, and what moved above you.
Daily downloads
Since 27 Jul 2024 · 827 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
25d ago
latest release · v3.0.1 · 6 Oct 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 47% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 14 days ago and a band this size takes about a year or more to cross, so the real count is still just over 3K.
At the current install trend, crossing 4K+ in roughly 105 days.
Install history since 26 Jul 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ Tobias Winter8mo ago
Simple plugin, did exactly what I was looking for!
Read on wp.org ↗ - ★★★★★ dlv781.4y ago
Thanks, I mean, it does export menus and save time, but I had to do some manual cleanup because the plugin doesn’t export CSS classes on menu items, which is a native WordPress Menu feature and not some external plugin, so you’d expect that to be the case. Not sure if it exports Link relationships because I had none.And like the Turkish guy said, the fact that you can’t pick which menu to export sounds kind of a bummer, although it didn’t bother me in my case.Thank you and have a nice day.
Read on wp.org ↗ - ★★★★★ kenyer791.5y ago
Egyszerűen nem emeli át a menü elemeket.Az már csak hab a tortán, hogy egyenként ki sem lehet választani a menüket
Read on wp.org ↗ - ★★★★★ twohills1.6y ago
Worked well. One submenu got screwed up – I dont know why – but I easily fixed it. Make sure to deactivate all plugins that touch menus – I had a site critical error until I did. There is no option to select just one menu??
Read on wp.org ↗ - ★★★★★ rapidasia1.7y ago
This plugin could be improved with a few things, but it works… would be nice to select individual menus instead of bulk all menus the import process doesn’t signal that the process was completed Another commonly recommended plugin loads a bunch of advertising junk into admin dashboard and creates gigantic files full of unknown crap. Another plugin with similar name is throwing script errors and doesn’t work for me. the Import Export Menu plugin worked without headaches
Read on wp.org ↗ - ★★★★★ humananimal1.8y ago
Simple & efficient, reliable! THANK YOU for this plugin
Read on wp.org ↗ - ★★★★★ superbr1.8y ago
Very good plugin
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.0.0 New: Menus dashboard listing every menu with its item count, theme location, and last-modified date. New: Duplicate a menu in one click — items, hierarchy, and visibility rules included. New: Delete a menu from the dashb 3.0.0
- — Version 3.0.1 Fixed: Importing in “Replace” mode, or undoing an import, could leave you with no menus if it was interrupted. Your existing menus are now only removed after the new ones are fully built. Fixed: Menus are now matched by 3.0.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Import, export, and manage WordPress menus: duplicate, per-item visibility, and safe site-to-site migration."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,571 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-17 2K+ → 3K+ up after 113 days in tier
- 2026-06-26 1K+ → 2K+ up after 410 days in tier
- 2025-05-12 900+ → 1K+ up after 2 days in tier
- 2025-05-10 1K+ → 900+ down after 1 days in tier
- 2025-05-09 900+ → 1K+ up after 24 days in tier
- 2025-04-15 800+ → 900+ up after 21 days in tier
- 2025-03-25 700+ → 800+ up after 12 days in tier
- 2025-03-13 600+ → 700+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPS Menu Exporter 10K+ installs · 3.7★ · 3 shared tags B - A Auto Subpage Menu 700+ installs · 4.1★ · 3 shared tags D
-
Max Mega Menu 300K+ installs · 4.8★ · 2 shared tags A -
Widget Importer & Exporter 200K+ installs · 4.6★ · 2 shared tags A -
Customizer Export/Import 100K+ installs · 4.7★ · 2 shared tags A -
Menu Image, Icons made easy 100K+ installs · 4.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Import Export Menu into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/import-export-menu" width="480" height="300" style="border:0" loading="lazy" title="Import Export Menu — Plugin Pulse"></iframe> Import Export Menu: 3K+ active installs, 4.4★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/import-export-menu
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