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wp.org search vs our merit ranking: “include post excerpt”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “include post excerpt”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Post – duplicate pages, copy content, clone posts shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 5K+ installs carry it up the search order; its 4.7★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) places #9 on merit, 4.8★ from 333 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #1 2 Post Views Counter 100K+ · 4.9★ (1238) wp.org #2 ↑4 3 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #4 ↓1 1 too low 4 Post Duplicator 200K+ · 4.8★ (80) wp.org #3 ↓1 1 too high 5 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #6 ↓1 1 too low 6 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #5 ↓1 1 too high 7 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #8 1 too low 8 Duplicate Post 300K+ · 4.9★ (1624) wp.org #12 ↓5 4 too low 9 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #18 ↓1 9 too low 10 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #14 ↑2 4 too low 11 List category posts 70K+ · 4.7★ (254) wp.org #20 ↓2 9 too low 12 RPS Include Content 700+ · 4.9★ (18) wp.org #9 ↑1 3 too high 13 Related Posts Thumbnails 20K+ · 4.9★ (234) wp.org #22 9 too low 14 Contextual Related Posts 50K+ · 4.8★ (201) wp.org #21 ↓2 7 too low 15 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #23 8 too low 16 Display Post Types – Post Grid, post list and post sliders 8K+ · 5.0★ (26) wp.org #13 ↑1 3 too high 17 Advanced Post Block – Display Your Posts Exactly How You Want 10K+ · 4.2★ (17) wp.org #10 ↑2 7 too high 18 Duplicate Post – duplicate pages, copy content, clone posts 5K+ · 4.7★ (7) wp.org #7 ↑14 11 too high 19 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #17 ↓4 2 too high 20 Post Pay Counter 1K+ · 4.8★ (46) wp.org #24 4 too low 21 MB Custom Post Types & Custom Taxonomies 10K+ · 4.7★ (13) wp.org #16 ↓1 5 too high 22 Read More Excerpt Link 3K+ · 5.0★ (6) wp.org #11 11 too high 23 Post Type Transfer 2K+ · 5.0★ (7) wp.org #15 ↑9 8 too high 24 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.