wp.org search vs our merit ranking: “insert html5 tag”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “insert html5 tag”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
Text Case Converter shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 300+ installs carry it up the search order; its 4.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
Buried gem
Popup Builder – Create highly converting, mobile friendly marketing popups. places #8 on merit, 4.7★ from 2215 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.
Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322)
wp.org #1 2 
Product Video Gallery for Woocommerce 10K+ · 4.6★ (97)
wp.org #2 ↑1 3 
AddToAny Share Buttons 300K+ · 4.7★ (1114)
wp.org #4 ↑1 1 too low 4 
Interactive Content – H5P 40K+ · 4.8★ (61)
wp.org #3 ↑1 1 too high 5 
Gmedia Photo Gallery 7K+ · 4.3★ (260)
wp.org #5 ↑1 6 
All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (136)
wp.org #6 ↑1 7 
DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194)
wp.org #8 1 too low 8 Popup Builder – Create highly converting, mobile friendly marketing popups. 200K+ · 4.7★ (2215)
wp.org #12 4 too low 9 
Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140)
wp.org #9 ↑2 10 
Music Player for WooCommerce 1K+ · 4.8★ (61)
wp.org #7 ↑2 3 too high 11 
PowerPress Podcasting plugin by Blubrry 20K+ · 4.6★ (231)
wp.org #13 ↑2 2 too low 12 
Enlighter – Customizable Syntax Highlighter 10K+ · 4.8★ (65)
wp.org #11 ↑1 1 too high 13 
WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156)
wp.org #15 2 too low 14 
Seriously Simple Podcasting 20K+ · 4.7★ (330)
wp.org #21 ↓8 7 too low 15 
Gallery – Photo Albums Plugin 2K+ · 3.8★ (277)
wp.org #16 ↑4 1 too low 16 
FV Flowplayer Video Player 10K+ · 4.4★ (90)
wp.org #19 ↓2 3 too low 17 
Music Player for Elementor – Audio Player & Podcast Player 10K+ · 4.7★ (123)
wp.org #24 7 too low 18 
ResponsiveVoice Text To Speech 7K+ · 3.9★ (34)
wp.org #17 ↑5 1 too high 19 
JVM Rich Text Icons 3K+ · 5.0★ (10) thin reviews
wp.org #18 1 too high 20 
SmartVideo – Video Player and CDN 1K+ · 4.1★ (19) thin reviews
wp.org #20 ↑1 21 
Slider, Image Slider & Carousel by Slider Factory – Responsive Slideshow, Video Slider 2K+ · 4.5★ (13) thin reviews
wp.org #22 ↑2 1 too low 22 
All In One Lightbox – show any media in beautiful popups 3K+ · 5.0★ (7) thin reviews
wp.org #23 1 too low 23 Text Case Converter 300+ · 4.0★ (4) thin reviews
wp.org #10 13 too high 24 
Signature Field With Contact Form 7 300+ · 3.0★ (2) thin reviews
wp.org #14 ↑2 10 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.