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wp.org search vs our merit ranking: “intelligent information push”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “intelligent information push”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More shows at wp.org #6 but places #12 on merit, a gap of 6 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels places #1 on merit, 4.6★ from 838 reviews, but shows at wp.org #5. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed Manager for WooCommerce – CTX Feed – Support 220+ Shopping, AI & Social Channels 90K+ · 4.6★ (838) wp.org #5 ↓1 4 too low 2 PushEngage – Web Push Notifications, WooCommerce Automation & Chat Widget 8K+ · 4.3★ (37) wp.org #2 3 PushAlert – Web Push Notifications for WordPress and WooCommerce 1K+ · 4.6★ (8) wp.org #1 2 too high 4 Cloudflare 200K+ · 3.5★ (181) wp.org #3 ↑3 1 too high 5 MxChat – AI Chatbot & Content Generation for WordPress 2K+ · 5.0★ (31) wp.org #4 ↑1 1 too high 6 404 Solution 10K+ · 4.9★ (44) wp.org #7 ↑1 1 too low 7 MyWorks Sync for WooCommerce & QuickBooks Online 5K+ · 4.7★ (75) wp.org #11 4 too low 8 IdeaPush 700+ · 4.5★ (31) wp.org #8 ↑1 9 Boei – AI Chatbot, Live Chat & 50+ Channels 900+ · 5.0★ (30) wp.org #13 4 too low 10 The School Management – Education & Learning ERP 700+ · 4.5★ (15) wp.org #10 11 Connect WooCommerce Shop to ERP/CRM, Verifactu and EU/VAT Compliance 900+ · 4.6★ (10) wp.org #9 2 too high 12 Notification Master – Real-Time WordPress Notifications With Email, SMS, Webhooks & More 1K+ · 5.0★ (4) wp.org #6 ↑1 6 too high 13 AI Chatbot Free Models – Customer Support, Live Chat, Virtual Assistant 100+ · 5.0★ (10) wp.org #12 1 too high 14 Order Picking App | Order Picking, Barcode Scanning & Fulfillment for WooCommerce 30+ · 4.6★ (7) wp.org #15 1 too low 15 AI24 Assistant Integrator 40+ · 5.0★ (3) wp.org #19 4 too low 16 Query All The Post Types 30+ · 5.0★ (3) wp.org #20 4 too low 17 Media Wipe 60+ · 0.0★ (0) wp.org #16 1 too high 18 Integrate Go High Level and Gravity Forms 20+ · 0.0★ (0) wp.org #18 19 Integrate SharpSpring and Gravity Forms 60+ · 5.0★ (1) wp.org #14 5 too high 20 Gatekeep – Universal CAPTCHA & Anti-Spam for All Forms & Comments 10+ · 5.0★ (1) wp.org #17 3 too high 21 Sangar Studio AI Chatbot — · 0.0★ (0) wp.org #22 ↑1 1 too low 22 partyks Search Connector for Bonsai — · 0.0★ (0) wp.org #23 ↓1 1 too low 23 Uncomplicated Forms — · 0.0★ (0) wp.org #24 1 too low 24 Search Appearance Toolkit (SEO 44) — · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.