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wp.org search vs our merit ranking: “iso 8859 1”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “iso 8859 1”, we agree with wp.org on the top plugin, and our order differs from theirs on 15 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Import Export by RockStarLab shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Order Export For WooCommerce places #2 on merit, 5.0★ from 351 reviews, but shows at wp.org #7. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 wp-forecast 4K+ · 4.2★ (23) wp.org #1 2 Advanced Order Export For WooCommerce 100K+ · 5.0★ (351) wp.org #7 wp.org ranks it 5 places below merit 3 Fraktjakt WooCommerce Shipping 300+ · 5.0★ (4) wp.org #2 wp.org ranks it 1 place above merit 4 Truncate Text 10+ · 5.0★ (2) wp.org #3 wp.org ranks it 1 place above merit 5 MJDD Sidrena i bazna cijena 800+ · 5.0★ (8) wp.org #10 wp.org ranks it 5 places below merit 6 App Store Assistant 20+ · 4.8★ (25) wp.org #18 wp.org ranks it 12 places below merit 7 WP-Lister Lite for Amazon 800+ · 3.9★ (22) wp.org #13 wp.org ranks it 6 places below merit 8 WP Email Template 2K+ · 3.1★ (35) wp.org #14 wp.org ranks it 6 places below merit 9 PDF Gift Cards for WooCommerce 30+ · 5.0★ (2) wp.org #5 wp.org ranks it 4 places above merit 10 Import Excel to Gravity Forms 100+ · 0.0★ (0) wp.org #4 wp.org ranks it 6 places above merit 11 WP Deferred JavaScripts 800+ · 3.2★ (35) wp.org #22 wp.org ranks it 11 places below merit 12 Contentosapp Studio – AI Content Writer & SEO (BYOK) — · 5.0★ (4) wp.org #17 wp.org ranks it 5 places below merit 13 Scout Reimbursement Pro — · 0.0★ (0) wp.org #6 wp.org ranks it 7 places above merit 14 Silvasoft boekhouden 300+ · 5.0★ (2) wp.org #12 wp.org ranks it 2 places above merit 15 Grosik B2B Order Import — · 0.0★ (0) wp.org #8 wp.org ranks it 7 places above merit 16 Hello Poppet 10+ · 0.0★ (0) wp.org #11 wp.org ranks it 5 places above merit 17 Import Export by RockStarLab 10+ · 5.0★ (1) wp.org #9 wp.org ranks it 8 places above merit 18 PAP Afiliados Pro 100+ · 0.0★ (0) wp.org #15 wp.org ranks it 3 places above merit 19 FeedRobin Product Feed for WooCommerce — · 0.0★ (0) wp.org #16 wp.org ranks it 3 places above merit 20 U Unicode Character Keyboard 40+ · 5.0★ (2) wp.org #24 wp.org ranks it 4 places below merit 21 PG Monitor 10+ · 0.0★ (0) wp.org #19 wp.org ranks it 2 places above merit 22 Azores Gov Banner 30+ · 0.0★ (0) wp.org #21 wp.org ranks it 1 place above merit 23 H HTML Editor Type 10+ · 0.0★ (0) wp.org #23 24 E Embed Link ShortCode 10+ · 1.0★ (1) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.