WP Email Template
by Steve Truman · Forms
Also makes 12 other plugins · 97.2K+ installs across the portfolio →
Add a beautiful HTML Template to all WordPress and plugin generated emails. Send email options - SMTP, Gmail, Mandrill, SparkPost, GoDaddy Hosting sup …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
no flags
Active installs
2K+
≈2.5K estimated
Momentum
+25%
downloads vs prior 30d
Biggest opportunity: Swap “contact”, “email” and “wordpress email” for “mandrill”, “sparkpost” and “email verification”. “contact” isn't earning its slot: you're not in the first 24 results for its own search. “mandrill” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “sparkpost” sits at #10 untagged, close enough for a declared tag to move it up. “wordpress email” isn't earning its slot: you're not in the first 24 results for its own search. “email verification” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 65 average across 2,512 Forms plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 2K of 257.7K lifetime downloads are still running, below its category: the median Forms plugin keeps 1.3%, across 1,669 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 115 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.1★ over 35 reviews, smoothed to 3.69★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Losing ground
-0.0
Velocity
places per keyword, 27d
24%
Breadth
of keywords climbing, 27d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mandrill | #5 | #6 | down 1 |
| email template your tag | #7 | #18 | 0 |
| wordpress email template your tag | #12 | #20 | up 1 |
| sparkpost | #10 | #11 | down 1 |
| godaddy | #13 | #12 | down 1 |
| template | #24 | #23 | 0 |
| email verification | #24 | #20 | — |
| wp gmail smtp | #23 | #17 | up 1 |
| my smtp wp | #24 | #19 | down 1 |
| wp template | #24 | #24 | down 1 |
| email us | #24 | #22 | 0 |
| contact your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| wordpress email your tag | Not in the top 24 | ||
94 searches this plugin appeared in over the last 90 days, 11 listed. 83 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “contact”, “email” and “wordpress email” for “mandrill”, “sparkpost” and “email verification”. “contact” isn't earning its slot: you're not in the first 24 results for its own search. “mandrill” sits at #5 untagged, close enough for a declared tag to move it up. “email” isn't earning its slot: you're not in the first 24 results for its own search. “sparkpost” sits at #10 untagged, close enough for a declared tag to move it up. “wordpress email” isn't earning its slot: you're not in the first 24 results for its own search. “email verification” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “wordpress email template”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
4mo ago
latest release · v2.8.7 · 9 Jul 2026
100
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 89% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 11 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Joseph D'Souza5.9y ago
I’m not sure why this plugin is in our system as it doesn’t seem to do anything useful, but what’s worse is there seems to be a recent code refactor that has changed namespaces and class names causing code errors where custom code has referenced this plugin. It’s quite useful to offer a depreciation notice or fallback when plugin changes like this go through, but in this case I assume the plugin developer only really cares about selling licences rather than maintaining a well supported plugin. Rather spoon my eyes out than see this plugin in any of my future systems. This topic was modified 5 years, 8 months ago by Joseph D'Souza.
Read on wp.org ↗ - ★★★★★ Darryl Erentzen6.4y ago
I’m attempting to use this plugin, but the HTML emails show up in google with a super-wide format and broken tags. Thinking that maybe the pro version’s “Premium Styles” functionality would solve this issue, I foolishly bought a 5-site license. In order to finish the upgrade, you’re required to install “a3 Dashboard” and link it to your account on the a3 website. Unfortunately, linking doesn’t work – their dashboard won’t recognize my account – so I’m stuck with a non-functional plugin, and an upgrade I’ve paid for but can’t use. I put a ticket into their support system 4 days ago and have yet to hear back from them. Garbage plugin. Use something else. I wish I could go lower than 1 star.
Read on wp.org ↗ - ★★★★★ akigleo8.8y ago
Lite version is not OK for using. This is like demo.
Read on wp.org ↗ - ★★★★★ Husain Ahmed9.7y ago
There are no any free functionality are available here. if you want to use free version of this plugin please don’t west your time. This topic was modified 9 years, 5 months ago by Husain Ahmed.
Read on wp.org ↗ - ★★★★★ pcoitinho9.9y ago
Seems to work fine, but the interface makes it unusable.
Read on wp.org ↗ - ★★★★★ James Doglasse10.2y ago
All I was after, was a plugin that allowed me to set a global width, and footer. Sure.. this plugin does this.. but it then ADDS shit to your emails you cant remove… unless you buy the free version. Like email title is suddenly plonked into the body of your email, ruining it. There is NEVER a need for this, its only done so you are forced to buy the paid version. Something, I would never do, since its been done so damn dishonestly. Avoid.
Read on wp.org ↗ - ★★★★★ Anonymous10.2y ago
This is a great plugin – for matching emails that I send out to match the header and colors of my website. In the free version they allow you to upload the header and customize a few colors – I am seriously considering going Pro Kudos to the developer(s)
Read on wp.org ↗ - ★★★★★ Anders Carlén10.2y ago
Throws an error saying that the ports are blocked when in fact they are not. I switched to WP-MAIL-SMTP and then it worked just fine with identical settings.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.8.7 Security – Add nonce verification to the send-test-email settings action Security – Remove the SSL-verification bypass on outbound Google API requests Tweak – Escape uploader hidden-field values and email header output 2.8.7
- — Version 2.8.6 This maintenance release has bug fixes and compatibility with WordPress 7.0 Tweak – Tested for compatibility with WordPress 7.0 Tweak – Tested for compatibility with WooCommerce 10.6 Tweak – Improved plugin initializatio 2.8.6
- — Version 2.8.5 This release has compatibility with WordPress 6.9.0, WooCommerce 10.3.5 plus apply HTML API for email content. Tweak – Tested for compatibility with WordPress 6.9.0 Tweak – Tested for compatibility with WooCommerce 10.3. 2.8.5
- — Version 2.8.4 This release has a security vulnerability patch, plus compatibility with WordPress 6.8.2 and WooCommerce 10.1.2. Tweak – Tested for compatibility with WordPress 6.8.2 Tweak – Tested for compatibility with WooCommerce 10. 2.8.4
- — Version 2.8.3 This release has various tweaks for compatibility with WordPress 6.6 and WooCommerce 8.9.3. Tweak – Tested for compatibility with WordPress 6.6 Tweak – Tested for compatibility with WooCommerce 8.9.3 2.8.3
- — Version 2.8.2 This maintenance release has plugin framework updates for compatibility with PHP 8.1 onwards, plus compatibility with WordPress 6.4.1 and WooCommerce 8.2 Tweak – Test for compatibility with WooCommerce 8.2.0 Tweak – Test 2.8.2
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (2.8.7). Sites still on an older version should update.
- 2022-11-02 Cross-Site Request Forgery Affects <= 2.6.2 Patched in 2.6.3
- 2019-10-25 CVE-2019-25144 Improper Neutralization of Input During Web Page Generation Affects < 2.2.11 Patched in 2.2.11
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 2 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add a beautiful HTML Template to all WordPress and plugin generated emails. Send email options - SMTP, Gmai..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("who want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Contact Form 7, Gravity Forms.
- ✓ Headings and lists 7 headings and 10 lists.
- ✓ Enough to quote 4,971 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-18 3K+ → 2K+ down after 1 days in tier
- 2026-02-17 2K+ → 3K+ up after 2 days in tier
- 2026-02-15 3K+ → 2K+ down after 1 days in tier
- 2026-02-14 2K+ → 3K+ up after 5 days in tier
- 2026-02-09 3K+ → 2K+ down after 2 days in tier
- 2026-02-07 2K+ → 3K+ up after 2 days in tier
- 2026-02-05 3K+ → 2K+ down after 1314 days in tier
- 2022-07-02 4K+ → 3K+ down after 737 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Kadence WooCommerce Email Designer 90K+ installs · 4.4★ · 2 shared tags A -
Email Template Designer – WP HTML Mail 20K+ installs · 4.7★ · 2 shared tags A -
Mailonix – Email Template Customizer for WooCommerce 20K+ installs · 4.5★ · 2 shared tags B -
Contact Form Email 8K+ installs · 4.3★ · 2 shared tags A -
VS Contact Form 6K+ installs · 4.7★ · 2 shared tags A -
Elemailer Lite – Elementor email template & campaign builder 5K+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for WP Email Template into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-email-template" width="480" height="300" style="border:0" loading="lazy" title="WP Email Template — Plugin Pulse"></iframe> WP Email Template: 2K+ active installs, 3.1★ (35 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-email-template
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.