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WP Email Template

by Steve Truman · Forms

Also makes 10 other plugins · 107.2K+ installs across the portfolio →

Add a beautiful HTML Template to all WordPress and plugin generated emails. Send email options - SMTP, Gmail, Mandrill, SparkPost, GoDaddy Hosting sup …

How scoring works →
78 Health · B
Maintenance 100/100
Rating quality 58/100
Support 70/100

78 health vs 63 average across 1,679 Forms plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

94 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 74/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-59% vs prior 30d
23Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

767

now · peak 3.3K

73530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

WP Email Template · #4337 you Kadence WooCommerce · #470 Email Template Desig · #1239 Mailonix · #1265

Rating trend

Star average over time · dips mark rough releases

3.1Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

368per 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

4

releases in the last 12 months

2mo ago

latest release · v2.8.7

100

tagged releases on record

Recent releases

2.8.7 · 2mo ago2.8.6 · 5mo ago2.8.5 · 9mo ago2.8.4 · 12mo ago2.8.3 · 1.4y ago2.8.2 · 2.4y ago2.8.1 · 2.8y ago2.8.0 · 3.1y ago2.5.4 · 3.4y ago2.7.0 · 3.4y ago2.6.4 · 3.8y ago2.6.3 · 3.8y ago2.6.2 · 4.5y ago2.6.1 · 4.5y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 89% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.8 89%
Older / other versions 11%

Estimated active installs

The public count shows “2K+”. Our estimate pins where the real number sits.

tracked estimate
2K–3K ≈2.5K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-20 · 1,449 observations

2KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

Details

Version
2.8.7
Last updated
2mo ago
Added
2012-09-04 · 13 yrs old
Requires WP
6.0
Tested up to
7.0.4
Requires PHP

Recent reviews

All reviews on wp.org ↗
  1. Joseph D'Souza
    5.8y ago

    I’m not sure why this plugin is in our system as it doesn’t seem to do anything useful, but what’s worse is there seems to be a recent code refactor that has changed namespaces and class names causing code errors where custom code has referenced this plugin. It’s quite useful to offer a depreciation notice or fallback when plugin changes like this go through, but in this case I assume the plugin developer only really cares about selling licences rather than maintaining a well supported plugin. Rather spoon my eyes out than see this plugin in any of my future systems. This topic was modified 5 years, 8 months ago by Joseph D'Souza.

    Read on wp.org ↗
  2. Darryl Erentzen
    6.2y ago

    I’m attempting to use this plugin, but the HTML emails show up in google with a super-wide format and broken tags. Thinking that maybe the pro version’s “Premium Styles” functionality would solve this issue, I foolishly bought a 5-site license. In order to finish the upgrade, you’re required to install “a3 Dashboard” and link it to your account on the a3 website. Unfortunately, linking doesn’t work – their dashboard won’t recognize my account – so I’m stuck with a non-functional plugin, and an upgrade I’ve paid for but can’t use. I put a ticket into their support system 4 days ago and have yet to hear back from them. Garbage plugin. Use something else. I wish I could go lower than 1 star.

    Read on wp.org ↗
  3. akigleo
    8.6y ago

    Lite version is not OK for using. This is like demo.

    Read on wp.org ↗
  4. Husain Ahmed
    9.6y ago

    There are no any free functionality are available here. if you want to use free version of this plugin please don’t west your time. This topic was modified 9 years, 5 months ago by Husain Ahmed.

    Read on wp.org ↗
  5. pcoitinho
    9.8y ago

    Seems to work fine, but the interface makes it unusable.

    Read on wp.org ↗
  6. James Doglasse
    10.0y ago

    All I was after, was a plugin that allowed me to set a global width, and footer. Sure.. this plugin does this.. but it then ADDS shit to your emails you cant remove… unless you buy the free version. Like email title is suddenly plonked into the body of your email, ruining it. There is NEVER a need for this, its only done so you are forced to buy the paid version. Something, I would never do, since its been done so damn dishonestly. Avoid.

    Read on wp.org ↗
  7. Anonymous
    10.0y ago

    This is a great plugin – for matching emails that I send out to match the header and colors of my website. In the free version they allow you to upload the header and customize a few colors – I am seriously considering going Pro Kudos to the developer(s)

    Read on wp.org ↗
  8. Anders Carlén
    10.0y ago

    Throws an error saying that the ports are blocked when in fact they are not. I switched to WP-MAIL-SMTP and then it worked just fine with identical settings.

    Read on wp.org ↗

Known vulnerabilities

via Wordfence Intelligence

3 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2025-09-05 CVE-2025-58800 Cross-Site Request Forgery (CSRF) Affects <= 2.8.6 Patched in 2.8.7
  2. 2022-11-02 Cross-Site Request Forgery (CSRF) Affects <= 2.6.2 Patched in 2.6.3
  3. 2019-10-25 CVE-2019-25144 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.2.11 Patched in 2.2.11

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 2 languages, 0 at 90% or more

Japanese 21%
Spanish (Spain) 14%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-02-18 3K+ → 2K+ down after 1 days in tier
  2. 2026-02-17 2K+ → 3K+ up after 2 days in tier
  3. 2026-02-15 3K+ → 2K+ down after 1 days in tier
  4. 2026-02-14 2K+ → 3K+ up after 5 days in tier
  5. 2026-02-09 3K+ → 2K+ down after 2 days in tier
  6. 2026-02-07 2K+ → 3K+ up after 2 days in tier
  7. 2026-02-05 3K+ → 2K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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WP Email Template: 2K+ active installs, 3.1★ (35 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wp-email-template