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wp.org search vs our merit ranking: “justin tadlock”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “justin tadlock”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Kemet Addons shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 30+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Admin Tweaks 800+ · 4.7★ (33) wp.org #3 2 too low 2 Syndication Links 300+ · 5.0★ (5) wp.org #2 3 Attesa Extra 1K+ · 0.0★ (0) wp.org #1 2 too high 4 U User Taxonomy & Directory 40+ · 4.6★ (13) wp.org #9 5 too low 5 X3P0: Breadcrumbs 200+ · 5.0★ (4) wp.org #5 6 B Book Review Library 200+ · 4.8★ (16) wp.org #13 7 too low 7 C Cleaner Gallery 2K+ · 4.8★ (23) wp.org #20 13 too low 8 Block Pattern Builder 500+ · 4.9★ (13) wp.org #16 8 too low 9 C Custom Header Extended 1K+ · 5.0★ (12) wp.org #18 9 too low 10 LH User Taxonomies 300+ · 5.0★ (8) wp.org #15 5 too low 11 Breadcrumb Trail 10K+ · 4.3★ (30) wp.org #22 11 too low 12 WP Designer – Professional WordPress Design & Customization Tool 60+ · 5.0★ (2) wp.org #6 6 too high 13 wpOpus – The Ultimate Gutenberg Toolkit and Site Builder 200+ · 0.0★ (0) wp.org #4 9 too high 14 Get the Image 7K+ · 4.3★ (17) wp.org #23 9 too low 15 Custom Classes 2K+ · 5.0★ (11) wp.org #24 9 too low 16 X3P0: Authors 80+ · 0.0★ (0) wp.org #7 9 too high 17 X3P0: Progress 40+ · 0.0★ (0) wp.org #8 9 too high 18 Series 1K+ · 4.2★ (5) wp.org #19 1 too low 19 X X3P0 Legacy Widget 200+ · 5.0★ (2) wp.org #14 5 too high 20 Theme YAML – Use YAML instead JSON for your theme.json settings and styles 10+ · 4.5★ (2) wp.org #17 3 too high 21 X3P0: Media Data — · 0.0★ (0) wp.org #11 10 too high 22 X3P0: Powered By — · 0.0★ (0) wp.org #12 10 too high 23 Kemet Addons 30+ · 5.0★ (1) wp.org #10 13 too high 24 M My Snippets 60+ · 5.0★ (2) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.