Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “keyboard style keys”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “keyboard style keys”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Cursor Style & Animation shows at wp.org #6 but places #21 on merit, a gap of 15 places. Its 70+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Rich Showcase for Google Reviews places #9 on merit, 4.9★ from 1,625 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7,322) wp.org #1 2 Max Mega Menu 300K+ · 4.8★ (883) wp.org #2 3 WP Store Locator 40K+ · 4.8★ (312) wp.org #3 4 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (876) wp.org #5 wp.org ranks it 1 place below merit 5 Loco Translate 1M+ · 4.8★ (453) wp.org #4 wp.org ranks it 1 place above merit 6 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #9 wp.org ranks it 3 places below merit 7 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #8 wp.org ranks it 1 place below merit 8 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (334) wp.org #7 wp.org ranks it 1 place above merit 9 Rich Showcase for Google Reviews 100K+ · 4.9★ (1,625) wp.org #14 wp.org ranks it 5 places below merit 10 AI-Powered Carousel, Slider, Video & Photo Gallery Blocks by WP Carousel 60K+ · 4.7★ (435) wp.org #11 wp.org ranks it 1 place below merit 11 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #12 wp.org ranks it 1 place below merit 12 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #10 wp.org ranks it 2 places above merit 13 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2,528) wp.org #18 wp.org ranks it 5 places below merit 14 Translate WordPress with GTranslate 900K+ · 4.9★ (4,962) wp.org #22 wp.org ranks it 8 places below merit 15 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #16 wp.org ranks it 1 place below merit 16 Open User Map – Interactive Leaflet Maps 10K+ · 5.0★ (70) wp.org #15 wp.org ranks it 1 place above merit 17 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #23 wp.org ranks it 6 places below merit 18 Button visually impaired 10K+ · 4.9★ (27) wp.org #17 wp.org ranks it 1 place above merit 19 Darkify – Dark Mode & Night Mode for Website & Admin (Dark Theme Included) 1K+ · 4.7★ (29) wp.org #19 20 Gutenslider – Image & Video Slider Block 10K+ · 4.0★ (65) wp.org #24 wp.org ranks it 4 places below merit 21 Cursor Style & Animation 70+ · 5.0★ (3) wp.org #6 wp.org ranks it 15 places above merit 22 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #21 wp.org ranks it 1 place above merit 23 Snap Carousel — Block Style 40+ · 0.0★ (0) wp.org #13 wp.org ranks it 10 places above merit 24 Classic Addons – WPBakery Page Builder 3K+ · 5.0★ (1) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.