Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “least”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “least”, we and wp.org disagree on the top plugin, and our order differs from theirs on 6 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents shows at wp.org #9 but places #17 on merit, a gap of 8 places. Its 30K+ installs carry it up the search order; its 4.9★ average from 16 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Autoptimize 800K+ · 4.7★ (1428) wp.org #2 1 too low 2 All-in-One WP Migration and Backup 5M+ · 4.5★ (7676) wp.org #3 ↑1 1 too low 3 Lightbox with PhotoSwipe 20K+ · 4.9★ (115) wp.org #4 ↓1 1 too low 4 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #5 ↑2 1 too low 5 Most And Least Read Posts Widget 900+ · 5.0★ (6) wp.org #1 4 too high 6 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #6 7 SlimStat Analytics – Real-Time Stats, Heatmaps & Ecommerce 70K+ · 4.8★ (816) wp.org #7 ↑2 8 WP Visitor Statistics (Real Time Traffic) 20K+ · 4.5★ (156) wp.org #8 9 ACF: Better Search 40K+ · 4.9★ (165) wp.org #10 ↑1 1 too low 10 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #13 ↓1 3 too low 11 Access Governance for WordPress (aka AAM) 100K+ · 4.2★ (420) wp.org #11 ↑2 12 Gallery Custom Links 30K+ · 4.7★ (208) wp.org #12 ↑2 13 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #15 ↑4 2 too low 14 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #17 ↑5 3 too low 15 Quiz Maker by AYS 20K+ · 4.9★ (601) wp.org #21 6 too low 16 Geolocation IP Detection 20K+ · 4.7★ (59) wp.org #14 ↑2 2 too high 17 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #9 ↑1 8 too high 18 Machete 6K+ · 5.0★ (52) wp.org #16 ↑1 2 too high 19 Pay for Payment for WooCommerce – Payment Gateway Fees & Discounts 10K+ · 4.7★ (71) wp.org #20 ↑3 1 too low 20 YayPricing – WooCommerce Dynamic Pricing & Discounts 3K+ · 5.0★ (72) wp.org #23 3 too low 21 Font Awesome 400K+ · 3.6★ (61) wp.org #22 1 too low 22 WP Cassify 900+ · 5.0★ (16) wp.org #24 2 too low 23 Remove SKU From Single Product page 1K+ · 4.5★ (8) wp.org #19 ↓1 4 too high 24 WP Consent API 200K+ · 5.0★ (2) wp.org #18 ↑3 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.