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wp.org search vs our merit ranking: “link redirects”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “link redirects”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

VK Link Target Controller shows at wp.org #13 but places #24 on merit, a gap of 11 places. Its 30K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #12 on merit, 4.7★ from 5042 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 301 Redirects – Redirect Manager 300K+ · 4.7★ (578) wp.org #1 ↑1 2 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #3 ↓2 1 too low 3 Broken Link Checker 500K+ · 3.8★ (605) wp.org #2 ↑1 1 too high 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7521) wp.org #5 1 too low 5 Simple 301 Redirects by BetterLinks – Easy Redirect Manager 100K+ · 3.8★ (162) wp.org #4 1 too high 6 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #11 ↓1 5 too low 7 ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin 30K+ · 4.6★ (251) wp.org #10 ↑1 3 too low 8 BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ · 4.8★ (85) wp.org #9 1 too low 9 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #8 ↓1 1 too high 10 301 Redirects & 404 Error Log 30K+ · 4.6★ (28) wp.org #7 ↑1 3 too high 11 Link Whisper Free 30K+ · 4.2★ (151) wp.org #12 ↑1 1 too low 12 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #21 ↑1 9 too low 13 Quick 301 Redirects 7K+ · 4.6★ (12) wp.org #6 7 too high 14 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #20 ↓3 6 too low 15 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #23 8 too low 16 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #17 ↑1 1 too low 17 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #22 ↓1 5 too low 18 Redirect 404 to Homepage 60K+ · 4.6★ (24) wp.org #14 4 too high 19 Link Juice Keeper 10K+ · 4.7★ (15) wp.org #15 4 too high 20 Affiliate Links – Link Cloaking and Management 3K+ · 5.0★ (10) wp.org #18 ↑1 2 too high 21 Comment Link Remove and Other Comment Tools 8K+ · 4.1★ (15) wp.org #19 ↑1 2 too high 22 Broken Link Notifier 1K+ · 4.8★ (14) wp.org #24 2 too low 23 Go Redirects URL Forwarder 800+ · 5.0★ (4) wp.org #16 7 too high 24 VK Link Target Controller 30K+ · 5.0★ (2) wp.org #13 ↓1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.