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wp.org search vs our merit ranking: “mark as unread”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “mark as unread”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

FlowForms – Conversational Form Builder shows at wp.org #10 but places #21 on merit, a gap of 11 places. Its 300+ installs carry it up the search order; its 4.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Directorist: AI-Powered Business Directory, Listings & Classified Ads places #7 on merit, 4.6★ from 698 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #1 ↑3 2 bbp style pack 6K+ · 4.9★ (100) wp.org #2 ↓1 3 GSheetConnector – CF7 Google Sheets Connector & Save CF7 Entries to Database 40K+ · 4.4★ (129) wp.org #5 ↑7 2 too low 4 wpForo Forum 20K+ · 4.7★ (390) wp.org #13 ↑2 9 too low 5 Form Vibes – Save Contact Form 7 & Elementor Form Entries to Database 10K+ · 4.9★ (133) wp.org #11 ↓1 6 too low 6 Mark New Posts 500+ · 4.8★ (12) wp.org #4 ↓1 2 too high 7 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #17 10 too low 8 Block, Suspend, Report for BuddyPress 500+ · 4.6★ (18) wp.org #6 ↓1 2 too high 9 Secure MCP Server for Claude, ChatGPT, Gemini and other AI Agents 8K+ · 5.0★ (10) wp.org #7 ↓1 2 too high 10 Contact Form to DB by BestWebSoft – Messages Database Plugin For WordPress 1K+ · 4.2★ (12) wp.org #8 ↓1 2 too high 11 Orders Chat for WooCommerce 100+ · 5.0★ (2) wp.org #3 ↓1 8 too high 12 Buddy Notification Bell 100+ · 4.7★ (14) wp.org #14 ↓1 2 too low 13 Sense Forms 200+ · 4.9★ (10) wp.org #15 ↓1 2 too low 14 VRTs – Visual Regression Tests 800+ · 4.6★ (9) wp.org #16 2 too low 15 Turnkey bbPress by WeaverTheme 300+ · 5.0★ (3) wp.org #9 ↓1 6 too high 16 Forms Rb 100+ · 5.0★ (5) wp.org #18 ↓1 2 too low 17 CF7 Submissions – Securely Store Contact Form 7 Data and Attachments, Reply to the Sender and more 2K+ · 4.0★ (4) wp.org #12 ↓1 5 too high 18 Sobi Forms 100+ · 5.0★ (3) wp.org #21 ↓2 3 too low 19 Flinkform – GDPR Contact Form Builder for the Block Editor 50+ · 5.0★ (3) wp.org #22 3 too low 20 Polanger Contact Chat – Mobile Call Button 100+ · 5.0★ (3) wp.org #23 ↓3 3 too low 21 FlowForms – Conversational Form Builder 300+ · 4.0★ (1) wp.org #10 ↓1 11 too high 22 4WP Notifications — · 0.0★ (0) wp.org #20 2 too high 23 BKoding – Orphan Page Finder 20+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 Notice Vault – Hide, Manage & Organize Admin Notices 200+ · 5.0★ (1) wp.org #24 ↓3

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.