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wp.org search vs our merit ranking: “menu flag icons”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “menu flag icons”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Language Switcher for Polylang – Elementor, Gutenberg, & Divi shows at wp.org #12 but places #22 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Defender Security – Malware Scanner, Login Security & Firewall places #8 on merit, 4.8★ from 334 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #1 ↑1 2 Polylang 900K+ · 4.7★ (3004) wp.org #3 1 too low 3 Advanced Sidebar Menu 10K+ · 4.5★ (37) wp.org #2 ↓1 1 too high 4 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #4 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #6 ↑1 1 too low 6 OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ · 4.7★ (213) wp.org #9 ↑5 3 too low 7 Nexter Blocks – Gutenberg Blocks, Page Builder & AI Website Builder 9K+ · 4.8★ (90) wp.org #8 ↑15 1 too low 8 Defender Security – Malware Scanner, Login Security & Firewall 80K+ · 4.8★ (334) wp.org #16 ↑1 8 too low 9 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #7 ↑2 2 too high 10 Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ · 2.9★ (163) wp.org #5 5 too high 11 CMP – Coming Soon & Maintenance Plugin by NiteoThemes 200K+ · 4.7★ (326) wp.org #18 ↑2 7 too low 12 Online Active Users 2K+ · 4.7★ (51) wp.org #11 ↑1 1 too high 13 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #17 ↑1 4 too low 14 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #14 ↓1 15 Page View Count 10K+ · 4.0★ (55) wp.org #10 5 too high 16 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #21 5 too low 17 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #24 ↓5 7 too low 18 Translate and boost SEO – Automatic AI translation – wpLingua 2K+ · 4.9★ (33) wp.org #20 ↑2 2 too low 19 Automatic Translator with Google Translate 2K+ · 4.4★ (11) wp.org #13 ↑2 6 too high 20 Real Accessibility: Accessibility Widget & Toolbar 1K+ · 4.9★ (7) wp.org #19 ↑2 1 too high 21 UnoDock – Mobile Bottom Navigation 700+ · 5.0★ (4) wp.org #15 ↑1 6 too high 22 Language Switcher for Polylang – Elementor, Gutenberg, & Divi 1K+ · 5.0★ (2) wp.org #12 ↓1 10 too high 23 DineKit – Restaurant Menu, Online Ordering, Table Reservations & POS 70+ · 5.0★ (3) wp.org #22 ↑2 1 too high 24 PlugTide Digital Menu for Restaurants — · 5.0★ (1) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.