wp.org search vs our merit ranking: “multi functional button”
wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →
For “multi functional button”, we and wp.org disagree on the top plugin, and our order differs from theirs on 5 of the top 20.
wp.org search ranks on
Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.
We add
A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.
Ranked above its merit
CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic shows at wp.org #4 but places #10 on merit, a gap of 6 places. Its 20K+ installs carry it up the search order; its 3.9★ average from 46 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.
MaxButtons – Create buttons 70K+ · 4.9★ (1093)
wp.org #2 ↑1 1 too low 2 
ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051)
wp.org #3 ↓1 1 too low 3 
Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) thin reviews
wp.org #1 2 too high 4 
Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132)
wp.org #5 1 too low 5 
Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612)
wp.org #7 ↓3 2 too low 6 
Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528)
wp.org #9 ↑1 3 too low 7 
Click to Chat – HoliThemes 600K+ · 4.8★ (131)
wp.org #6 1 too high 8 
MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509)
wp.org #8 ↓1 9 
UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8709)
wp.org #11 ↑1 2 too low 10 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46)
wp.org #4 ↑4 6 too high 11 
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808)
wp.org #10 ↓1 1 too high 12 
CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517)
wp.org #12 ↑3 13 
Everest Forms – Contact Form, Payment Form, Quiz, Survey & Custom Form Builder with AI 90K+ · 4.9★ (375)
wp.org #13 ↑4 14 
CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236)
wp.org #14 ↓1 15 
Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138)
wp.org #15 ↑3 16 
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397)
wp.org #19 ↑4 3 too low 17 
Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142)
wp.org #17 ↓3 18 
Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590)
wp.org #21 ↓10 3 too low 19 
ACF Frontend Admin by DynamiApps 8K+ · 4.5★ (160)
wp.org #18 1 too high 20 
Inactive Logout 10K+ · 4.8★ (106)
wp.org #23 ↓1 3 too low 21 
MKL Product Configurator for WooCommerce – 2D & 3D Live Preview 2K+ · 4.8★ (42)
wp.org #22 ↓1 1 too low 22 
FormGent – Next-Gen AI Form Builder for WordPress with Multi-Step, Quizzes, Payments & More 1K+ · 4.4★ (7) thin reviews
wp.org #16 6 too high 23 
Easy Feeds for X/Twitter – keep your site fresh with live social posts 1K+ · 3.9★ (11) thin reviews
wp.org #24 ↓5 1 too low 24 
Cookiez – GDPR & CCPA Cookie Banner & Consent Manager 50K+ · 4.3★ (4) thin reviews
wp.org #20 4 too high Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.