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wp.org search vs our merit ranking: “navigate to post”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “navigate to post”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress shows at wp.org #13 but places #21 on merit, a gap of 8 places. Its 4K+ installs carry it up the search order; its 4.5★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Recent Posts Widget With Thumbnails places #12 on merit, 4.8★ from 215 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 ↑2 2 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #2 ↓1 3 Site Kit by Google – Analytics, Search Console, AdSense, Speed 5M+ · 4.2★ (1,014) wp.org #3 ↓1 4 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #5 wp.org ranks it 1 place below merit 5 Post Duplicator 200K+ · 4.8★ (80) wp.org #4 wp.org ranks it 1 place above merit 6 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1,527) wp.org #9 wp.org ranks it 3 places below merit 7 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #6 wp.org ranks it 1 place above merit 8 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #7 wp.org ranks it 1 place above merit 9 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #11 ↑1 wp.org ranks it 2 places below merit 10 Click to Chat – HoliThemes 600K+ · 4.8★ (131) wp.org #8 wp.org ranks it 2 places above merit 11 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1,668) wp.org #14 ↓4 wp.org ranks it 3 places below merit 12 Recent Posts Widget With Thumbnails 100K+ · 4.8★ (215) wp.org #17 wp.org ranks it 5 places below merit 13 Real Custom Post Order: Create a custom order for your content 8K+ · 4.8★ (42) wp.org #16 wp.org ranks it 3 places below merit 14 Post Fields for Contact Form 7 3K+ · 5.0★ (34) wp.org #22 wp.org ranks it 8 places below merit 15 Solid Post Likes 500+ · 4.8★ (9) wp.org #12 ↑1 wp.org ranks it 3 places above merit 16 Post Type Transfer 2K+ · 5.0★ (7) wp.org #10 ↑5 wp.org ranks it 6 places above merit 17 WP Post Author – Author Box, Multiple Authors, Guest Authors & Custom Avatars 10K+ · 4.2★ (22) wp.org #20 wp.org ranks it 3 places below merit 18 Australia Post WooCommerce Extension 3K+ · 4.4★ (19) wp.org #18 19 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #15 wp.org ranks it 4 places above merit 20 Ultimate Post List 2K+ · 4.6★ (13) wp.org #23 ↓1 wp.org ranks it 3 places below merit 21 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #13 ↑1 wp.org ranks it 8 places above merit 22 Auto Delete Post – Ultimate plugin for deleting a post automatically 300+ · 5.0★ (7) wp.org #24 ↓1 wp.org ranks it 2 places below merit 23 Missed Schedule Post Publisher 6K+ · 5.0★ (3) wp.org #19 wp.org ranks it 4 places above merit 24 Default Post Author 1K+ · 5.0★ (2) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.