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wp.org search vs our merit ranking: “new condition”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new condition”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Ele Conditions for Elementor shows at wp.org #9 but places #21 on merit, a gap of 12 places. Its 2K+ installs carry it up the search order; its 4.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

TranslatePress – Translate Multilingual sites with AI Translation places #10 on merit, 4.7★ from 1667 reviews, but shows at wp.org #14. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Complianz – Terms and Conditions 300K+ · 4.9★ (187) wp.org #1 2 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #2 ↑1 3 MailPoet – Newsletters, Email Marketing, and Automation 500K+ · 4.4★ (1435) wp.org #4 ↑2 1 too low 4 XML Sitemap & Google News 100K+ · 4.4★ (85) wp.org #3 ↑1 1 too high 5 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #6 ↓1 1 too low 6 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #8 ↑12 2 too low 7 Code Snippets 1M+ · 4.7★ (510) wp.org #5 ↓3 2 too high 8 Noptin – Newsletter, New Post Notifications & Email Automation 10K+ · 4.5★ (120) wp.org #7 1 too high 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 ↓2 2 too low 10 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #14 ↓2 4 too low 11 RSS Aggregator by Feedzy – Feed to Post, Autoblogging, News & YouTube Video Feeds Aggregator 40K+ · 4.6★ (361) wp.org #12 1 too low 12 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #15 ↓7 3 too low 13 TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ · 4.7★ (246) wp.org #18 ↓3 5 too low 14 Terms and Conditions Popup for WooCommerce 1K+ · 4.9★ (28) wp.org #10 4 too high 15 Germanized for WooCommerce 70K+ · 4.8★ (496) wp.org #23 ↓1 8 too low 16 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #24 8 too low 17 Privacy Policy Generator, Terms & Conditions, GDPR, CCPA, Cookie Policy & Disclaimer Templates – WPLP Legal Pages 10K+ · 4.7★ (93) wp.org #22 ↑1 5 too low 18 Image Gallery 3K+ · 4.4★ (32) wp.org #13 ↑5 5 too high 19 Legal Pages – Privacy Policy, Terms & Conditions, GDPR, CCPA, and Cookie Notice Generator 8K+ · 4.3★ (29) wp.org #19 ↓3 20 D Disable Payment Methods based on cart conditions for WooCommerce 900+ · 4.7★ (14) wp.org #17 ↓4 3 too high 21 Ele Conditions for Elementor 2K+ · 4.2★ (5) wp.org #9 ↓2 12 too high 22 Terms and Conditions per Product for WooCommerce 700+ · 4.6★ (13) wp.org #20 ↓3 2 too high 23 Discount Rules for WooCommerce – Disco | Dynamic Pricing, Conditions, Bulk, Bundle, BOGO 5K+ · 4.2★ (9) wp.org #16 ↓2 7 too high 24 Product Condition Manager for WooCommerce 10+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.