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Simple Newsletter Plugin – Noptin

by Noptin Newsletter Team · Email & Marketing

Also makes 3 other plugins · 10.8K+ installs across the portfolio →

A fast, GDPR-compliant newsletter plugin. Collect newsletter subscribers, let users subscribe to new post notifications, and send newsletters. ★★★★★

How scoring works →
88 Health · A
Maintenance 100/100
Rating quality 87/100
Support 70/100

88 health vs 63 average across 1,297 Email & Marketing plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

97 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 88/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+10% vs prior 30d
495Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

18.3K

now · peak 33.3K

18.3K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Simple Newsletter Pl · #2050 you MC4WP: Mailchimp for · #34 MailerLite · #454 Email Marketing for · #827

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.8Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

27

releases in the last 12 months

2mo ago

latest release · v4.3.2

172

tagged releases on record

Recent releases

4.3.2 · 2mo ago4.3.1 · 2mo ago4.3.0 · 3mo ago4.2.7 · 4mo ago4.2.6 · 4mo ago4.2.5 · 4mo ago4.2.2 · 5mo ago4.2.1 · 5mo ago4.2.0 · 5mo ago4.1.8 · 6mo ago4.1.7 · 7mo ago4.1.6 · 7mo ago4.1.5 · 7mo ago4.1.4 · 7mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 48% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.3 48%
v4.0 13%
v4.2 9.8%
v4.1 9.4%
Older / other versions 20%

Estimated active installs

The public count shows “10K+”. Our estimate pins where the real number sits.

tracked estimate
10K–20K ≈19K

Refined from the date this plugin crossed into its current band.

Install history · since 2019-10-11 · 1,443 observations

10KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
4.3.6
Last updated
8d ago
Added
2019-03-06 · 7 yrs old
Requires WP
6.7
Tested up to
7.1
Requires PHP
7.4

Recent reviews

All reviews on wp.org ↗
  1. morovis1251
    1mo ago

    easy to learn. Good documentation. I am new and it made everything easy. Great as I do like easy. Works as intended.

    Read on wp.org ↗
  2. ivanstol
    3mo ago

    Simple à mettre en place, facile à configurer, bonne documentation, multiples choix d’utilisation et de mise en forme, merci.

    Read on wp.org ↗
  3. supakarn
    3mo ago

    Easy and Useful

    Read on wp.org ↗
  4. Andre
    3mo ago

    It looks ok, but it isn’t ready for prime time yet, IMO.The layout on the plugin’s dashboard is broken (tutorial section has no line breaks), the email signup works, but the user doesn’t get a response if it was successful or not (unless you create a redirection to a confirmation page). Over all it leaves the impression of a beta version. But still, it’s a functional and free plugin. So that’s something to appreciate.

    Read on wp.org ↗
  5. pako64
    3mo ago

    I use the plugin to keep our subscribers informed about our concert schedules. The support team responds quickly and adequately to questions and comments. Happy with this plugin and the people behind it!

    Read on wp.org ↗
  6. Uitz-Mehler EDV
    4mo ago

    Works seamlessly with Contact Form 7, and you can easily integrate your own forms into the website.

    Read on wp.org ↗
  7. Albertus59
    5mo ago

    Very handy plugin, easy to use and to adapt to your wishes.I use it to inform subscribed readers when a new message has been published

    Read on wp.org ↗
  8. cirrus123
    5mo ago

    I hate and loathe poorly designed plugins. It has not been tested, and having to hack a plugin to get it to work as expected, though now normal practice nowadays, results in 1 star. Don’t publish pieces of crap.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 4.3.2 Fix: Custom double opt-in email not being sent when a user subscribes to the newsletter. 4.3.2
  2. Version 4.3.1 Fix: Newsletter editor not loading when Kubio is active. 4.3.1
  3. Version 4.3.0 Change: Add a modern automation rule editor. 4.3.0
  4. Version 4.2.7 Fix: Automated emails should be scheduled after double opt-in. 4.2.7
  5. Version 4.2.4 Add: Improved WPML and Polylang compatibility for multilingual newsletters. 4.2.4
  6. Version 4.2.2 Add: Ability to change an automated email’s type after it’s created. Add: Support creating a custom name custom field for newsletter subscribers. 4.2.2

Known vulnerabilities

via Wordfence Intelligence

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2025-06-12 CVE-2025-49871 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.8.7 Patched in 4.0.0
  2. 2024-07-01 CVE-2024-37456 Missing Authorization Affects <= 3.4.2 Patched in 3.4.3
  3. 2023-01-27 CVE-2022-46803 Improper Neutralization of Formula Elements in a CSV File Affects <= 1.10.3 Patched in 1.11.0
  4. 2022-01-17 CVE-2021-25033 URL Redirection to Untrusted Site ('Open Redirect') Affects < 1.6.5 Patched in 1.6.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 11 languages, 0 at 90% or more

Spanish (Spain) 55%
Russian 27%
Ukrainian 25%
Danish 18%
Finnish 16%
German 14%
German (Formal) 13%
Dutch 12%
Swedish 4%
Czech 3%
Italian 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-11-02 9K+ → 10K+ up after 46 days in tier
  2. 2023-09-17 8K+ → 9K+ up after 72 days in tier
  3. 2023-07-07 7K+ → 8K+ up after 97 days in tier
  4. 2023-04-01 6K+ → 7K+ up after 107 days in tier
  5. 2022-12-15 5K+ → 6K+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Simple Newsletter Plugin – Noptin: 10K+ active installs, 4.5★ (118 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/newsletter-optin-box