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wp.org search vs our merit ranking: “new in pictures widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “new in pictures widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

User Profile Picture – Custom Local Avatars shows at wp.org #2 but places #18 on merit, a gap of 16 places. Its 4K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Customer Reviews for WooCommerce places #4 on merit, 4.8★ from 1,539 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #1 2 Tagembed: Social Media Feeds and Customer Reviews Widget 9K+ · 3.9★ (62) wp.org #3 ↓1 wp.org ranks it 1 place below merit 3 One User Avatar | User Profile Picture 100K+ · 4.7★ (41) wp.org #4 ↓1 wp.org ranks it 1 place below merit 4 Customer Reviews for WooCommerce 80K+ · 4.8★ (1,539) wp.org #12 ↑1 wp.org ranks it 8 places below merit 5 Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations 10K+ · 4.9★ (326) wp.org #10 wp.org ranks it 5 places below merit 6 All-in-One Video Gallery – Video Player & Galleries for YouTube, Vimeo & Self-Hosted Videos 20K+ · 4.8★ (137) wp.org #9 wp.org ranks it 3 places below merit 7 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #11 ↓4 wp.org ranks it 4 places below merit 8 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #8 9 Buttonizer – Social Media Share Buttons, Social Icons, & Social Feeds 40K+ · 4.8★ (396) wp.org #14 wp.org ranks it 5 places below merit 10 Tracking and Consent Manager – WP Full Picture 3K+ · 5.0★ (21) wp.org #6 wp.org ranks it 4 places above merit 11 Chatway Live Chat – AI Chatbot, Customer Support, FAQ & Helpdesk Customer Service & Chat Buttons 30K+ · 5.0★ (776) wp.org #19 ↓1 wp.org ranks it 8 places below merit 12 Album Gallery for Photo & Video 4K+ · 4.8★ (26) wp.org #7 ↓2 wp.org ranks it 5 places above merit 13 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #15 ↓4 wp.org ranks it 2 places below merit 14 Social Slider Feed – Social Media Feed & Gallery Widgets 10K+ · 3.9★ (127) wp.org #13 ↓1 wp.org ranks it 1 place above merit 15 All-in-one Like Widget 1K+ · 4.9★ (7) wp.org #5 ↓1 wp.org ranks it 10 places above merit 16 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #20 ↓5 wp.org ranks it 4 places below merit 17 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #22 wp.org ranks it 5 places below merit 18 User Profile Picture – Custom Local Avatars 4K+ · 5.0★ (2) wp.org #2 wp.org ranks it 16 places above merit 19 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #17 ↑3 wp.org ranks it 2 places above merit 20 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #23 ↓4 wp.org ranks it 3 places below merit 21 Advanced User Avatar | Custom Profile Picture Uploader for WordPress, WooCommerce, and BuddyPress 300+ · 5.0★ (6) wp.org #24 wp.org ranks it 3 places below merit 22 Custom Profile Picture – Replace Gravatar with Your Own Images 300+ · 4.0★ (4) wp.org #21 ↓4 wp.org ranks it 1 place above merit 23 Cool Author Box – For Widget and Post Content 500+ · 5.0★ (2) wp.org #18 ↓2 wp.org ranks it 5 places above merit 24 Picture Gallery – Frontend Uploads & Image Editor 400+ · 3.7★ (3) wp.org #16 ↑8 wp.org ranks it 8 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.