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wp.org search vs our merit ranking: “news addon”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “news addon”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

News Kit Addons For Elementor shows at wp.org #6 but places #22 on merit, a gap of 16 places. Its 3K+ installs carry it up the search order; its 3.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #8 on merit, 4.8★ from 14387 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #1 2 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #2 ↑1 3 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #3 ↓1 4 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #4 5 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #5 ↑1 6 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #7 ↑1 1 too low 7 Database Addon for Contact Form 7 – CFDB7 600K+ · 5.0★ (1875) wp.org #11 ↑2 4 too low 8 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #13 ↑3 5 too low 9 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #8 ↓3 1 too high 10 Qi Addons For Elementor 200K+ · 4.8★ (205) wp.org #10 ↑2 11 LocoAI – Auto Translate for Loco Translate 70K+ · 4.9★ (642) wp.org #14 ↓5 3 too low 12 Image Hover Effects – Elementor Addon 40K+ · 4.9★ (83) wp.org #9 ↑1 3 too high 13 Post Grid Addon for Elementor 10K+ · 4.9★ (76) wp.org #12 ↑3 1 too high 14 Newsletter – Send awesome emails from WordPress 200K+ · 4.6★ (1205) wp.org #20 6 too low 15 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #18 ↓4 3 too low 16 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #23 ↓4 7 too low 17 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #16 ↓5 1 too high 18 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #19 ↓1 1 too low 19 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #21 ↑1 2 too low 20 Classic Editor + 30K+ · 4.9★ (31) wp.org #24 4 too low 21 Extensive VC Addons for WPBakery Page Builder 4K+ · 4.7★ (14) wp.org #15 6 too high 22 News Kit Addons For Elementor 3K+ · 3.6★ (5) wp.org #6 ↑1 16 too high 23 File Uploads Addon for WooCommerce 4K+ · 3.7★ (27) wp.org #22 ↓2 1 too high 24 Addon Elementor Container Link 2K+ · 5.0★ (4) wp.org #17 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.