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wp.org search vs our merit ranking: “news app”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “news app”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Publish To Apple News shows at wp.org #7 but places #18 on merit, a gap of 11 places. Its 4K+ installs carry it up the search order; its 3.8★ average from 25 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wordfence Security – Firewall, Malware Scan, and Login Security places #7 on merit, 4.7★ from 5042 reviews, but shows at wp.org #12. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WooCommerce 7M+ · 4.5★ (4833) wp.org #1 ↑1 2 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #2 ↓1 3 Ditty – Responsive News Tickers, Sliders, and Lists 30K+ · 4.6★ (106) wp.org #4 1 too low 4 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #3 1 too high 5 WP Chat App 100K+ · 4.9★ (222) wp.org #6 ↓1 1 too low 6 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7522) wp.org #9 ↓4 3 too low 7 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #12 ↑1 5 too low 8 Super Progressive Web Apps 40K+ · 4.6★ (225) wp.org #11 ↓1 3 too low 9 Social Chat – Click To Chat App Button 200K+ · 4.9★ (696) wp.org #14 ↓1 5 too low 10 WP Data Access – App Builder for Tables, Forms, Dashboards, Charts & Maps 10K+ · 4.9★ (88) wp.org #10 ↑7 11 Ads.txt & App-ads.txt Manager for WordPress 2K+ · 4.8★ (48) wp.org #8 ↓1 3 too high 12 App for Cloudflare® 1K+ · 4.7★ (14) wp.org #5 ↑9 7 too high 13 AI Engine – MCP Server & AI Chatbot for WordPress, with Claude, ChatGPT & Gemini 90K+ · 4.9★ (874) wp.org #21 8 too low 14 New User Approve 20K+ · 4.3★ (131) wp.org #15 ↓2 1 too low 15 PWA for WP – Progressive Web Apps Made Simple 10K+ · 4.6★ (230) wp.org #20 ↓3 5 too low 16 WPMobile.App – Android and iOS App Builder 3K+ · 4.8★ (162) wp.org #18 2 too low 17 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #17 18 Publish To Apple News 4K+ · 3.8★ (25) wp.org #7 ↑1 11 too high 19 AppMySite – WordPress & WooCommerce Mobile App Builder (No-Code Android & iOS App Maker) 7K+ · 4.3★ (138) wp.org #24 ↓1 5 too low 20 Login for Google Apps by WPAuth 10K+ · 4.6★ (64) wp.org #23 ↓1 3 too low 21 WooCommerce Stripe Payment Gateway 700K+ · 3.1★ (237) wp.org #16 ↑4 5 too high 22 WappPress – Convert Site to App Fast – WordPress to Mobile App Builder 1K+ · 3.6★ (39) wp.org #19 3 too high 23 Management App for WooCommerce – Order notifications, Order management, Lead management, Uptime Monitoring 800+ · 4.0★ (9) wp.org #22 ↓1 1 too high 24 Mobile Smart App Banner 300+ · 5.0★ (2) wp.org #13 ↓1 11 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.