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wp.org search vs our merit ranking: “no bloat”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “no bloat”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

CookieAdmin – Cookie Consent Banner shows at wp.org #5 but places #20 on merit, a gap of 15 places. Its 400K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode places #11 on merit, 4.9★ from 4699 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Disable Bloat for WordPress & WooCommerce – Speed Up & Clean Up Admin 10K+ · 4.8★ (100) wp.org #1 2 Meta Box – A Framework for Dynamic Websites 500K+ · 4.8★ (165) wp.org #4 ↓2 2 too low 3 Breeze Cache 300K+ · 3.6★ (134) wp.org #3 ↑1 4 Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ · 4.7★ (136) wp.org #6 ↓1 2 too low 5 Perfect Images: Regenerate Thumbnails, Image Sizes, WebP & AVIF 60K+ · 4.8★ (279) wp.org #8 ↑1 3 too low 6 Disable Everything 30K+ · 5.0★ (6) wp.org #2 ↑1 4 too high 7 Asset CleanUp: Page Speed Booster 100K+ · 4.9★ (1564) wp.org #14 ↑1 7 too low 8 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #13 5 too low 9 Post Views Counter 100K+ · 4.9★ (1238) wp.org #17 8 too low 10 D Disable Emojis (GDPR friendly) 60K+ · 5.0★ (108) wp.org #11 ↑2 1 too low 11 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #22 11 too low 12 Meow Gallery 10K+ · 4.9★ (203) wp.org #16 ↓4 4 too low 13 CookieYes – Cookie Banner for Cookie Consent (Easy to setup GDPR/CCPA Compliant Cookie Notice) 1M+ · 4.8★ (3236) wp.org #19 ↑3 6 too low 14 Unbloater 5K+ · 5.0★ (17) wp.org #7 7 too high 15 Code Block Pro – Beautiful Syntax Highlighting 10K+ · 4.8★ (50) wp.org #12 ↑2 3 too high 16 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #21 5 too low 17 Freesoul Deactivate Plugins – Disable plugins on individual WordPress pages 8K+ · 4.8★ (104) wp.org #24 ↓6 7 too low 18 SpeedyCache – Cache, Optimization, Performance 500K+ · 4.4★ (30) wp.org #10 ↑1 8 too high 19 Content No Cache | Serve uncached partial content even when you add it to a page that is fully cached. 200+ · 5.0★ (18) wp.org #20 ↑1 1 too low 20 CookieAdmin – Cookie Consent Banner 400K+ · 5.0★ (4) wp.org #5 ↑1 15 too high 21 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #18 ↑1 3 too high 22 Pinny’s Simple SMTP – Lightweight SMTP Mailer 100+ · 5.0★ (2) wp.org #9 ↑1 13 too high 23 Video Popup Block – YouTube, Vimeo, TikTok Lightbox by WPZOOM 10K+ · 4.7★ (6) wp.org #23 ↓3 24 Pinny's Multi Admin – Add Multiple Admin Emails 100+ · 0.0★ (0) wp.org #15 ↑1 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.