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wp.org search vs our merit ranking: “non members”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “non members”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Advanced Members for ACF shows at wp.org #10 but places #24 on merit, a gap of 14 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP Armour – Honeypot Anti Spam places #9 on merit, 5.0★ from 1474 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #1 2 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #2 3 Simple Membership 40K+ · 4.6★ (476) wp.org #3 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #4 ↑1 5 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #6 ↑2 1 too low 6 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #8 ↑2 2 too low 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #12 5 too low 8 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #11 3 too low 9 WP Armour – Honeypot Anti Spam 400K+ · 5.0★ (1474) wp.org #15 ↑2 6 too low 10 Team Members Showcase 4K+ · 4.9★ (21) wp.org #5 ↑1 5 too high 11 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #17 ↓1 6 too low 12 s2Member – Excellent for All Kinds of Memberships, Content Restriction Paywalls & Member Access Subscriptions 8K+ · 4.1★ (234) wp.org #9 ↑2 3 too high 13 Import and export users and customers 70K+ · 4.7★ (259) wp.org #13 ↑1 14 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1720) wp.org #16 ↑6 2 too low 15 Groups – Memberships and Access Control 10K+ · 4.8★ (382) wp.org #19 4 too low 16 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #18 ↑5 2 too low 17 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #24 7 too low 18 Responsive Team Members Showcase, Team Grid, Team Slider, and Staff List – Smart Team (formerly WP Team) 5K+ · 4.7★ (92) wp.org #14 ↑1 4 too high 19 BuddyPress Members Only 900+ · 3.7★ (26) wp.org #7 ↑2 12 too high 20 Subscriptions for WooCommerce 10K+ · 4.5★ (180) wp.org #21 ↓1 1 too low 21 Dynamic Team Manager – Team Member Showcase with grid, slider, table Elementor widget & shortcode 900+ · 4.6★ (25) wp.org #23 2 too low 22 Wbcom Designs – BuddyPress Member Reviews 200+ · 4.7★ (18) wp.org #22 23 Restrictions for BuddyPress 300+ · 5.0★ (4) wp.org #20 ↓2 3 too high 24 Advanced Members for ACF 40+ · 5.0★ (1) wp.org #10 ↑3 14 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.