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wp.org search vs our merit ranking: “none”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “none”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Image Prioritizer shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 40K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP-Sweep places #11 on merit, 4.7★ from 138 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #1 2 Two Factor 100K+ · 4.7★ (209) wp.org #2 3 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #3 4 Admin Menu Editor 300K+ · 4.6★ (312) wp.org #4 5 Lightbox for Gallery & Image Block 20K+ · 5.0★ (88) wp.org #6 1 too low 6 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4515) wp.org #12 6 too low 7 FAZ Cookie Manager 3K+ · 5.0★ (31) wp.org #5 2 too high 8 Simple Author Box 90K+ · 4.3★ (115) wp.org #8 9 Cloudflare 200K+ · 3.5★ (181) wp.org #9 10 List categories 5K+ · 4.5★ (15) wp.org #7 3 too high 11 WP-Sweep 100K+ · 4.7★ (138) wp.org #18 7 too low 12 Easy Table of Contents 600K+ · 4.4★ (221) wp.org #19 7 too low 13 Twenty20 Image Before-After 20K+ · 4.0★ (54) wp.org #14 1 too low 14 Newsletters, Email Marketing, SMS and Popups by Omnisend 100K+ · 4.8★ (17) wp.org #17 3 too low 15 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #11 4 too high 16 Atlant Security 800+ · 5.0★ (8) wp.org #16 17 EU Order Withdrawal Button for WooCommerce 6K+ · 4.6★ (7) wp.org #13 4 too high 18 Speed Up – Browser Caching 600+ · 5.0★ (7) wp.org #24 6 too low 19 Speed Up – JavaScript To Footer 1K+ · 4.3★ (6) wp.org #21 2 too low 20 Gutentools 4K+ · 5.0★ (4) wp.org #20 21 Record of Consent Extension for Complianz 700+ · 5.0★ (3) wp.org #23 2 too low 22 Image Prioritizer 40K+ · 5.0★ (1) wp.org #10 12 too high 23 JSM file_get_contents() Shortcode 300+ · 5.0★ (1) wp.org #15 8 too high 24 EasyTest – Simplify A/B Testing 10K+ · 5.0★ (1) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.