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wp.org search vs our merit ranking: “overall rating”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “overall rating”, we agree with wp.org on the top plugin, and our order differs from theirs on 3 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Absolute Reviews shows at wp.org #16 but places #24 on merit, a gap of 8 places. Its 6K+ installs carry it up the search order; its 4.0★ average from 8 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Reviews and Rating – Google Reviews 20K+ · 4.9★ (184) wp.org #1 2 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #2 3 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 4 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #4 5 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #5 ↑1 6 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6053) wp.org #7 1 too low 7 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #8 1 too low 8 Revopic – Photo Reviews for WooCommerce 10K+ · 4.7★ (77) wp.org #6 ↓1 2 too high 9 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #9 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #11 ↓1 1 too low 11 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #13 ↑2 2 too low 12 Filter Everything — WordPress & WooCommerce Filters 50K+ · 4.6★ (154) wp.org #10 ↑1 2 too high 13 YASR – Yet Another Star Rating Plugin for WordPress 10K+ · 4.7★ (323) wp.org #12 1 too high 14 WP Google Review Slider 30K+ · 4.9★ (373) wp.org #15 ↑3 1 too low 15 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #18 ↓2 3 too low 16 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #14 ↓1 2 too high 17 Real Testimonials – Testimonial Slider, Collect Customer Reviews and Video Testimonials 40K+ · 4.7★ (226) wp.org #17 ↓3 18 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #22 ↓3 4 too low 19 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #24 5 too low 20 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #23 ↓2 3 too low 21 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #20 ↑3 1 too high 22 Reviews Feed – Add Testimonials and Customer Reviews From Google Reviews, Yelp, TripAdvisor, and More 100K+ · 4.3★ (36) wp.org #21 ↑1 1 too high 23 Enhanced Plugin Admin 100+ · 5.0★ (8) wp.org #19 ↑1 4 too high 24 Absolute Reviews 6K+ · 4.0★ (8) wp.org #16 ↑1 8 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.