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wp.org search vs our merit ranking: “page overlay”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “page overlay”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Classic Addons – WPBakery Page Builder shows at wp.org #14 but places #23 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Brizy – Page Builder places #12 on merit, 4.7★ from 972 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ · 4.8★ (333) wp.org #1 2 Page Builder by SiteOrigin 400K+ · 4.8★ (1005) wp.org #4 2 too low 3 Greenshift – animation and page builder blocks 70K+ · 4.8★ (107) wp.org #3 4 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #6 2 too low 5 Overlay Image Divi Module 2K+ · 5.0★ (17) wp.org #2 3 too high 6 Flipbox – Awesomes Flip Boxes Image Overlay 9K+ · 4.7★ (149) wp.org #5 1 too high 7 Coming Soon & Maintenance Mode Page & Under Construction 10K+ · 4.8★ (317) wp.org #9 2 too low 8 Post and Page Builder by BoldGrid – Visual Drag and Drop Editor 50K+ · 4.7★ (140) wp.org #8 9 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #12 3 too low 10 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #11 1 too low 11 Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ · 4.7★ (251) wp.org #10 1 too high 12 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #16 4 too low 13 Custom Login Page Customizer 50K+ · 4.9★ (477) wp.org #17 4 too low 14 Stackable – Page Builder Gutenberg Blocks 100K+ · 4.9★ (522) wp.org #18 4 too low 15 Bold Page Builder 40K+ · 3.6★ (66) wp.org #7 8 too high 16 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #20 4 too low 17 Kirki – Freeform Page Builder, Website Builder & Customizer 400K+ · 4.5★ (81) wp.org #13 4 too high 18 Kubio AI Page Builder 80K+ · 4.4★ (79) wp.org #15 3 too high 19 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #24 5 too low 20 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #22 2 too low 21 GutenKit – Page Builder Blocks, Patterns, and Templates for Gutenberg Block Editor 80K+ · 4.5★ (48) wp.org #23 2 too low 22 Page Animations And Transitions 1K+ · 2.8★ (32) wp.org #19 3 too high 23 Classic Addons – WPBakery Page Builder 3K+ · 5.0★ (1) wp.org #14 9 too high 24 Zen Addons for SiteOrigin Page Builder 1K+ · 5.0★ (1) wp.org #21 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.