Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “passive”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “passive”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Jotform – AI Chatbot shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 5K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 hCaptcha for WP 70K+ · 4.6★ (88) wp.org #1 2 Tidio – Live Chat & AI Chatbots 70K+ · 4.8★ (395) wp.org #2 ↑1 3 Shield Security – Smart Bot Blocking, Brute-Force Login Protection & File Scanning 30K+ · 4.8★ (1039) wp.org #5 2 too low 4 UserFeedback – Create Interactive Feedback Form, User Surveys, and Polls in Seconds 200K+ · 4.8★ (309) wp.org #4 5 Helper Lite for PageSpeed 2K+ · 5.0★ (9) wp.org #3 ↓1 2 too high 6 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #9 3 too low 7 Survey Maker by AYS 5K+ · 4.8★ (79) wp.org #10 ↓2 3 too low 8 Disable Right Click RB – Content Copy Protection, Prevent Copy & No Right Click 600+ · 4.2★ (14) wp.org #6 ↑4 2 too high 9 Media Library Tools – AI-Powered Rename, Clean & CSV Import/Export 1K+ · 4.7★ (14) wp.org #19 ↓1 10 too low 10 WP Document Revisions 2K+ · 3.7★ (23) wp.org #18 ↑1 8 too low 11 Polski for WooCommerce 70+ · 4.8★ (10) wp.org #17 6 too low 12 Post Kinds 100+ · 4.3★ (6) wp.org #11 1 too high 13 LexonAds: Get Free Traffic to Your Website & Traffic Exchange 100+ · 5.0★ (2) wp.org #7 ↓1 6 too high 14 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #23 ↑1 9 too low 15 WP Before After Image Slider – Interactive Image and Video Comparison Plugin for WordPress 1K+ · 5.0★ (2) wp.org #15 ↓1 16 ReelsHive 70+ · 5.0★ (2) wp.org #16 ↓1 17 Jotform – AI Chatbot 5K+ · 5.0★ (1) wp.org #8 ↓1 9 too high 18 Survey Form Block 500+ · 5.0★ (1) wp.org #12 ↑1 6 too high 19 Tab Return Notifier 40+ · 5.0★ (1) wp.org #13 ↓1 6 too high 20 WhoKnew Shield — Email, Phone & Address Security 30+ · 5.0★ (1) wp.org #14 ↑2 6 too high 21 AI-O Optimiser 40+ · 0.0★ (0) wp.org #21 22 Besteron Payment Gateway 200+ · 0.0★ (0) wp.org #22 ↑1 23 DominoPost – Advanced Post Editor with AI Writer, Link Building Suite, Free Google Search Console & GA4 Analytics 100+ · 5.0★ (1) wp.org #20 3 too high 24 DriveHub – Google Drive Integration | File Manager, Image Gallery & Media Library 100+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.