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wp.org search vs our merit ranking: “password generator”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “password generator”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Teydea Login Security – Password Policy, Complexity Rules & Expiration shows at wp.org #8 but places #23 on merit, a gap of 15 places. Its 400+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates places #11 on merit, 4.9★ from 1680 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #1 2 PPWP – Password Protect Pages 30K+ · 4.7★ (271) wp.org #2 3 Kadence Security – Password, Two Factor Authentication, and Brute Force Protection 700K+ · 4.6★ (3992) wp.org #3 4 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #5 1 too low 5 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #12 ↓1 7 too low 6 Simply Static – The Static Site Generator 30K+ · 4.5★ (195) wp.org #10 ↓1 4 too low 7 WP-Members Membership Plugin 50K+ · 4.6★ (272) wp.org #13 6 too low 8 Passster – Password Protect Pages and Content 10K+ · 4.2★ (60) wp.org #7 ↓3 1 too high 9 PDF Generator for WordPress 1K+ · 4.6★ (39) wp.org #9 ↓1 10 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #18 ↓3 8 too low 11 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #24 ↓4 13 too low 12 WPEPP – Essential Security, Password Protect & Login Page Customizer 3K+ · 4.1★ (19) wp.org #6 ↑1 6 too high 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #21 ↑1 8 too low 14 Import and export users and customers 70K+ · 4.7★ (259) wp.org #20 ↓2 6 too low 15 Hide My WP Ghost – Security & Firewall 100K+ · 4.5★ (373) wp.org #22 7 too low 16 SureForms – Contact Form Builder, AI Forms, Payment Form, Survey & Quiz 500K+ · 4.8★ (102) wp.org #17 ↓3 1 too low 17 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #16 1 too high 18 A Add Password Field for Contact Form 7 3K+ · 4.6★ (5) wp.org #4 ↑2 14 too high 19 Videopack 10K+ · 4.8★ (63) wp.org #23 ↓4 4 too low 20 LLMs.txt and LLMs-Full.txt Generator 4K+ · 5.0★ (7) wp.org #11 ↓1 9 too high 21 Fluent PDF Generator 20K+ · 5.0★ (6) wp.org #14 ↓2 7 too high 22 Button Generator – Easily Create Custom Buttons with Icons and Analytics 4K+ · 4.3★ (18) wp.org #19 ↓2 3 too high 23 Teydea Login Security – Password Policy, Complexity Rules & Expiration 400+ · 5.0★ (1) wp.org #8 15 too high 24 Lightweight Sitemap Generator 100+ · 5.0★ (1) wp.org #15 9 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.