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wp.org search vs our merit ranking: “paste as plain text”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “paste as plain text”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

RobArt Text Collector shows at wp.org #10 but places #23 on merit, a gap of 13 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

SEOPress – AI SEO Plugin & On-site SEO places #11 on merit, 4.8★ from 1268 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (412) wp.org #3 2 too low 2 Paste As Plain Text By Default 2K+ · 5.0★ (9) wp.org #1 1 too high 3 The Paste 9K+ · 4.8★ (35) wp.org #2 1 too high 4 Meta Field Block – Display Custom Fields for ACF, Meta Box and More 10K+ · 5.0★ (57) wp.org #4 ↑1 5 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1398) wp.org #9 4 too low 6 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #11 ↓2 5 too low 7 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #12 ↓1 5 too low 8 Copy Anything to Clipboard for WordPress – Copy Button, Copy Text & Copy Code 10K+ · 4.5★ (36) wp.org #6 ↑2 2 too high 9 WP Content Copy Protection & No Right Click 100K+ · 4.8★ (1139) wp.org #15 ↓2 6 too low 10 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #17 ↓1 7 too low 11 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #19 8 too low 12 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #7 ↑3 5 too high 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #20 7 too low 14 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #16 ↑1 2 too low 15 Add as Preferred Source on Google 900+ · 5.0★ (5) wp.org #5 ↓1 10 too high 16 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #14 2 too high 17 UiChemy – Convert Figma, Prompts and AI Builds to Elementor, Gutenberg and Bricks 8K+ · 5.0★ (15) wp.org #24 ↓5 7 too low 18 Filikod – Alt Text Checker & Bulk Image Alt Text Editor 200+ · 5.0★ (5) wp.org #13 5 too high 19 WSP MCP – Free MCP Plugin for WordPress: Connect Claude, ChatGPT & AI Agents 3K+ · 5.0★ (7) wp.org #23 4 too low 20 Dummy Text Generator 100+ · 5.0★ (2) wp.org #8 ↓1 12 too high 21 MRW Simplified Editor 100+ · 5.0★ (4) wp.org #18 ↓3 3 too high 22 Easy Search Replace – Find & Replace Text/HTML/URLs, Remove Footer Credit 700+ · 4.5★ (4) wp.org #21 ↓3 1 too high 23 RobArt Text Collector 40+ · 5.0★ (1) wp.org #10 ↓4 13 too high 24 Ordessa – FAQ & Accordion Block with Bulk Add 100+ · 5.0★ (2) wp.org #22 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.