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wp.org search vs our merit ranking: “permalink in vietnamese”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “permalink in vietnamese”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

EasyFonts – Host Google Fonts Locally, Fast & Auto-Optimize, GDPR Compliant shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Backup Migration places #11 on merit, 4.9★ from 1338 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Broken Link Checker 500K+ · 3.8★ (605) wp.org #1 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #2 ↑1 3 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #3 ↓1 4 Redirection 100K+ · 5.0★ (419) wp.org #4 5 LearnPress – WordPress LMS Plugin for Create and Sell Online Courses 70K+ · 4.3★ (597) wp.org #5 ↑1 6 WP STAGING – Backups & Restore, Migration & Clone Plugin – Cloud Backups, Scheduled Backups 100K+ · 4.8★ (2471) wp.org #13 ↓1 7 too low 7 Leaflet Maps Marker (Google Maps, OpenStreetMap, Bing Maps) 9K+ · 4.6★ (244) wp.org #8 1 too low 8 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #9 1 too low 9 WP Club Manager – WordPress Sports Club Plugin 600+ · 4.7★ (40) wp.org #7 2 too high 10 ConveyThis AI Multilingual Translation 1K+ · 4.4★ (145) wp.org #10 ↓1 11 Backup Migration 80K+ · 4.9★ (1338) wp.org #19 ↓1 8 too low 12 SEOPress – AI SEO Plugin & On-site SEO 300K+ · 4.8★ (1268) wp.org #20 ↓1 8 too low 13 Professional Social Sharing Buttons, Icons & Related Posts – Shareaholic 10K+ · 4.4★ (1053) wp.org #21 8 too low 14 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #22 ↓2 8 too low 15 ALD – Dropshipping and Fulfillment for AliExpress and WooCommerce 8K+ · 3.7★ (138) wp.org #14 ↓1 1 too high 16 EasyFonts – Host Google Fonts Locally, Fast & Auto-Optimize, GDPR Compliant 1K+ · 5.0★ (6) wp.org #6 ↓1 10 too high 17 Init Live Search – AI-Powered, Related Posts, Slash Commands 90+ · 5.0★ (7) wp.org #11 6 too high 18 wp-greet 50+ · 4.9★ (10) wp.org #16 ↓1 2 too high 19 Simple Slug Translate 1K+ · 4.5★ (4) wp.org #24 ↓1 5 too low 20 SSO for Microsoft Entra 20+ · 0.0★ (0) wp.org #15 ↓1 5 too high 21 Init Chat Engine – Real-Time, Community, Extensible 50+ · 5.0★ (1) wp.org #12 ↓2 9 too high 22 Sonic KQXS 20+ · 0.0★ (0) wp.org #17 ↓1 5 too high 23 Zinn® Cache 50+ · 0.0★ (0) wp.org #18 ↓1 5 too high 24 Polyflux Translation Engine — · 0.0★ (0) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.