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wp.org search vs our merit ranking: “phone login”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “phone login”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Login with Vipps and MobilePay shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 900+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #9 on merit, 4.8★ from 14388 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 OTP Login With Phone Number, OTP Verification 1K+ · 4.9★ (81) wp.org #1 ↑1 2 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #3 1 too low 3 Login & Register Customizer – Forms, Popup, Profile & WooCommerce 30K+ · 4.8★ (254) wp.org #4 1 too low 4 All In One Login 60K+ · 3.6★ (35) wp.org #2 2 too high 5 Login With Ajax – Fast Logins, 2FA, Redirects 10K+ · 4.6★ (167) wp.org #5 6 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #12 ↓1 6 too low 7 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #10 3 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #13 ↓1 5 too low 9 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14388) wp.org #16 ↓1 7 too low 10 Magic Login – Magic Link & Passwordless Authentication for WordPress – Login Without Password 3K+ · 4.8★ (26) wp.org #6 4 too high 11 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #7 ↑1 4 too high 12 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #11 1 too high 13 SAML Single Sign On – SSO Login 10K+ · 4.9★ (402) wp.org #18 ↓2 5 too low 14 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #19 ↓4 5 too low 15 User Login History 10K+ · 4.6★ (29) wp.org #8 ↓1 7 too high 16 WPBruiser Security – No CAPTCHA Anti-Spam & Login Protection 10K+ · 4.6★ (213) wp.org #17 1 too low 17 miniOrange OTP Login, Verification and SMS Notifications 5K+ · 4.7★ (439) wp.org #21 ↓2 4 too low 18 Under Construction 600K+ · 4.8★ (1285) wp.org #24 ↓2 6 too low 19 Active Directory Integration / LDAP Integration 4K+ · 4.9★ (211) wp.org #23 ↓2 4 too low 20 OTP Login & Register Woocommerce 1K+ · 4.6★ (44) wp.org #14 ↓1 6 too high 21 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #20 1 too high 22 Login Me Now – Passwordless, Magic Link, OTP & Social Login for WordPress 500+ · 5.0★ (9) wp.org #15 ↓1 7 too high 23 Login with Vipps and MobilePay 900+ · 5.0★ (4) wp.org #9 14 too high 24 CS-Login | ورود پیامکی، گوگل، ووکامرس، LearnDash و OTP 400+ · 5.0★ (5) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.