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wp.org search vs our merit ranking: “plugin activity”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “plugin activity”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Activity Log Pro – User Activity Log, Audit Log & Security Monitor shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 400+ installs carry it up the search order; its 5.0★ average from 15 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More places #12 on merit, 4.8★ from 14387 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #1 2 WP Activity Log 300K+ · 4.7★ (490) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5040) wp.org #3 4 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #5 1 too low 5 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (397) wp.org #6 ↑1 1 too low 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 ↓2 1 too low 7 Security Optimizer – The All-In-One Protection Plugin 1M+ · 4.5★ (157) wp.org #4 3 too high 8 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #8 ↓2 9 WP Fastest Cache – WordPress Cache Plugin 1M+ · 4.9★ (4229) wp.org #9 ↑2 10 FluentSMTP – WP Mail SMTP Plugin with Amazon SES, SendGrid, Mailgun, Postmark, Cloudflare, toSend, Gmail and Any SMTP 700K+ · 4.8★ (410) wp.org #10 ↓2 11 Payment Plugins for PayPal WooCommerce 80K+ · 4.8★ (127) wp.org #11 ↑5 12 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #20 ↓2 8 too low 13 Booking Activities 3K+ · 5.0★ (121) wp.org #13 ↓3 14 Independent Analytics – WordPress Analytics Plugin 100K+ · 4.8★ (167) wp.org #15 ↓2 1 too low 15 WP Rollback – Rollback Plugins and Themes 200K+ · 4.9★ (215) wp.org #17 ↓3 2 too low 16 CartFlows – Funnel Builder & Checkout Plugin for WooCommerce 200K+ · 4.8★ (517) wp.org #22 ↓3 6 too low 17 AWP Classifieds 3K+ · 4.6★ (301) wp.org #21 4 too low 18 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #19 1 too low 19 Stream – Activity Log & Audit Trail 70K+ · 4.3★ (76) wp.org #16 ↓1 3 too high 20 Activity Log Pro – User Activity Log, Audit Log & Security Monitor 400+ · 5.0★ (15) wp.org #12 ↓3 8 too high 21 User Activity Tracking and Log 2K+ · 3.5★ (34) wp.org #18 ↓1 3 too high 22 Activity Logs, User Activity Tracking, Multisite Activity Log from Logtivity 2K+ · 5.0★ (4) wp.org #14 ↓2 8 too high 23 Ambiscale Activity Manager 80+ · 5.0★ (4) wp.org #24 1 too low 24 WP User Activity 200+ · 3.3★ (8) wp.org #23 ↓1 1 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.