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wp.org search vs our merit ranking: “pocket website”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “pocket website”, we and wp.org disagree on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ECard – Digital Visiting Card shows at wp.org #3 but places #18 on merit, a gap of 15 places. Its 300+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Social Media Share Buttons & Social Sharing Icons places #1 on merit, 4.8★ from 5333 reviews, but shows at wp.org #6. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Social Media Share Buttons & Social Sharing Icons 100K+ · 4.8★ (5333) wp.org #6 ↑1 5 too low 2 Page Builder: Pagelayer – Drag and Drop website builder 400K+ · 3.9★ (104) wp.org #2 3 Shariff Wrapper 30K+ · 4.9★ (101) wp.org #5 2 too low 4 AMP for WP – Accelerated Mobile Pages 70K+ · 4.4★ (1319) wp.org #7 ↑2 3 too low 5 Smartsupp – live chat, AI shopping assistant and chatbots 20K+ · 4.7★ (131) wp.org #8 3 too low 6 Social Sharing Block 7K+ · 5.0★ (18) wp.org #4 2 too high 7 Social Login, Social Sharing by miniOrange 10K+ · 4.6★ (356) wp.org #10 ↑1 3 too low 8 Sliding Cart for WooCommerce by FunnelKit – Skip Cart & Reach WooCommerce Checkout Faster 30K+ · 5.0★ (111) wp.org #9 ↑1 1 too low 9 Dark Mode – Improve Accessibility with AI Powered Dark Theme 20K+ · 4.5★ (391) wp.org #12 ↑1 3 too low 10 WP Pocket URLs 70+ · 5.0★ (2) wp.org #1 9 too high 11 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #13 ↑1 2 too low 12 OAuth Single Sign On – SSO (OAuth Client) 6K+ · 4.9★ (327) wp.org #17 ↑2 5 too low 13 Nobs • Share Buttons 3K+ · 4.7★ (93) wp.org #16 ↑2 3 too low 14 URL Shortify – Simple and Easy URL Shortener 10K+ · 4.7★ (169) wp.org #22 ↑2 8 too low 15 Social Rocket – Social Sharing Plugin 1K+ · 5.0★ (12) wp.org #11 ↑1 4 too high 16 Revolut Gateway for WooCommerce 7K+ · 3.2★ (45) wp.org #14 ↑2 2 too high 17 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #15 ↑2 2 too high 18 ECard – Digital Visiting Card 300+ · 3.0★ (2) wp.org #3 15 too high 19 FooSales – Point of Sale (POS) for WooCommerce 700+ · 3.2★ (13) wp.org #24 5 too low 20 Catch Web Tools 10K+ · 5.0★ (3) wp.org #20 ↑1 21 ShareMe Social Share Plugin Blog & WooCommerce Products 30+ · 5.0★ (3) wp.org #19 ↑4 2 too high 22 WiraKit For Elementor – Powerful Elementor Widgets And Theme Builder 70+ · 5.0★ (2) wp.org #23 1 too low 23 All Social Share – Sticky & Floating Share Buttons for WordPress 20+ · 5.0★ (1) wp.org #21 ↑1 2 too high 24 Social Linkz – Lightweight and fast social media sharing plugin 90+ · 3.5★ (2) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.