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wp.org search vs our merit ranking: “post kinds”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post kinds”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 4.2★ average from 10 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ad Inserter – Ad Manager & AdSense Ads places #9 on merit, 4.9★ from 2433 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #1 2 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #3 1 too low 3 WP Popular Posts 100K+ · 4.5★ (249) wp.org #4 1 too low 4 Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ · 4.8★ (333) wp.org #8 ↓1 4 too low 5 Post Grid Addon for Elementor 10K+ · 4.9★ (76) wp.org #6 ↓1 1 too low 6 Table of Contents Plus – Automatic Table of Contents for Posts & Pages 200K+ · 4.5★ (187) wp.org #7 ↓1 1 too low 7 Archive Content with Archived Post Status 5K+ · 4.9★ (36) wp.org #5 ↑5 2 too high 8 WP RSS Aggregator – RSS Import, Feed to Post, Autoblogging, AI Content 40K+ · 4.5★ (565) wp.org #12 ↓1 4 too low 9 Ad Inserter – Ad Manager & AdSense Ads 300K+ · 4.9★ (2433) wp.org #17 ↑3 8 too low 10 Post Kinds 100+ · 4.3★ (6) wp.org #2 8 too high 11 Delete Duplicate Posts 10K+ · 4.8★ (153) wp.org #15 4 too low 12 XML Sitemap Generator for Google 1M+ · 4.8★ (2233) wp.org #19 ↓2 7 too low 13 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #14 ↑5 1 too low 14 Real Custom Post Order: Create a custom order for your content 8K+ · 4.8★ (42) wp.org #10 ↓2 4 too high 15 s2Member – Excellent for All Kinds of Memberships, Content Restriction Paywalls & Member Access Subscriptions 8K+ · 4.1★ (234) wp.org #13 2 too high 16 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #21 5 too low 17 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #23 6 too low 18 Bulk Edit Posts and Products in Spreadsheet 7K+ · 4.8★ (217) wp.org #22 ↑2 4 too low 19 GenerateBlocks 200K+ · 4.9★ (122) wp.org #20 ↓2 1 too low 20 Wicked Folders – Folder Organizer for Pages, Posts, and Custom Post Types 20K+ · 4.9★ (56) wp.org #18 ↓2 2 too high 21 Ultimate Post List 2K+ · 4.6★ (13) wp.org #11 ↓2 10 too high 22 Social Post Flow – Social Media Automation, Scheduling, Scheduler, Posting & Auto Post 200+ · 4.2★ (10) wp.org #9 13 too high 23 Post Status Notifier Lite 700+ · 3.9★ (17) wp.org #16 ↓2 7 too high 24 P Post Terms Order – per Post based 2K+ · 3.0★ (7) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.