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wp.org search vs our merit ranking: “post submission”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “post submission”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress shows at wp.org #2 but places #12 on merit, a gap of 10 places. Its 4K+ installs carry it up the search order; its 4.5★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

User Submitted Posts – Enable Users to Submit Posts from the Front End places #9 on merit, 4.8★ from 913 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ · 4.7★ (528) wp.org #1 2 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #3 1 too low 3 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2144) wp.org #5 2 too low 4 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #6 ↑1 2 too low 5 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #7 ↓1 2 too low 6 Smart Post – Post Grid, Post Carousel, Post Slider Gutenberg Blocks for Blog & News 20K+ · 4.7★ (210) wp.org #8 2 too low 7 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #10 3 too low 8 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #9 ↑5 1 too low 9 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #13 ↑11 4 too low 10 Frontend Post Submission Manager Lite – Guest Post and Frontend Submission Forms 1K+ · 4.5★ (22) wp.org #4 6 too high 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (808) wp.org #11 ↓2 12 Easy Post Submission – Frontend Posting, Guest Publishing & Submit Content for WordPress 4K+ · 4.5★ (6) wp.org #2 10 too high 13 RegistrationMagic – Custom Registration Forms, User Registration, Payment, and User Login 7K+ · 4.5★ (459) wp.org #12 1 too high 14 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #21 ↓4 7 too low 15 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #18 ↓5 3 too low 16 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #20 ↓2 4 too low 17 Gravity Forms + Custom Post Types 10K+ · 4.4★ (46) wp.org #17 ↑4 18 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #14 ↓3 4 too high 19 FormsDB – Save Elementor Forms to Google Sheets & Post Type 20K+ · 4.6★ (19) wp.org #16 ↑4 3 too high 20 Post My CF7 Form 2K+ · 4.8★ (48) wp.org #23 3 too low 21 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #24 ↓9 3 too low 22 GSheetConnector – Elementor Forms Google Sheet Connector to Sync Submissions to Google Sheets 8K+ · 5.0★ (14) wp.org #22 23 Zhanzhangb Indexing Submission for Baidu 2K+ · 5.0★ (4) wp.org #15 ↑4 8 too high 24 Missed Schedule Post Publisher 6K+ · 5.0★ (3) wp.org #19 ↑4 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.