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wp.org search vs our merit ranking: “prevent duplicate orders”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “prevent duplicate orders”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Duplicate Killer – Prevent Duplicate Form Submissions shows at wp.org #2 but places #13 on merit, a gap of 11 places. Its 1K+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager places #10 on merit, 5.0★ from 1527 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Delete Duplicate Posts 10K+ · 4.8★ (153) wp.org #1 2 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #3 1 too low 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3223) wp.org #5 2 too low 4 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #4 5 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (317) wp.org #7 ↑5 2 too low 6 Custom Order Status Manager for WooCommerce 30K+ · 4.7★ (117) wp.org #8 2 too low 7 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #9 2 too low 8 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #11 ↑5 3 too low 9 Smart Online Order for Clover 1K+ · 4.9★ (34) wp.org #6 ↑1 3 too high 10 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1527) wp.org #16 ↑1 6 too low 11 Ultra Addons for Contact Form 7 60K+ · 4.8★ (108) wp.org #10 1 too high 12 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #17 ↑2 5 too low 13 Duplicate Killer – Prevent Duplicate Form Submissions 1K+ · 5.0★ (3) wp.org #2 11 too high 14 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #19 ↑5 5 too low 15 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #24 ↓3 9 too low 16 Post Duplicator 200K+ · 4.8★ (80) wp.org #13 ↑1 3 too high 17 Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ · 4.4★ (1397) wp.org #20 3 too low 18 Modula Image Gallery – Photo Grid & Video Gallery 100K+ · 4.7★ (616) wp.org #23 5 too low 19 Secure Custom Fields 100K+ · 4.8★ (69) wp.org #15 ↑7 4 too high 20 Drag and Drop Multiple File Upload for Contact Form 7 60K+ · 4.8★ (94) wp.org #18 2 too high 21 Order Splitter for WooCommerce 300+ · 4.7★ (70) wp.org #21 22 GTM4WP – A Google Tag Manager (GTM) plugin for WordPress 700K+ · 4.5★ (155) wp.org #22 ↑1 23 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #12 ↓1 11 too high 24 Order Splitter for WooCommerce 300+ · 5.0★ (4) wp.org #14 ↑1 10 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.