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wp.org search vs our merit ranking: “private access”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private access”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Private Website – Login Required shows at wp.org #10 but places #22 on merit, a gap of 12 places. Its 300+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Anti-Spam, Spam FireWall by CleanTalk places #12 on merit, 4.8★ from 3221 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 User Access Manager 10K+ · 4.4★ (112) wp.org #1 2 Access Governance for WordPress (aka AAM) 100K+ · 4.2★ (420) wp.org #2 3 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7520) wp.org #3 4 Prevent Direct Access – Protect WordPress Files 10K+ · 4.6★ (297) wp.org #4 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #9 4 too low 6 P Private groups 1K+ · 4.9★ (49) wp.org #5 1 too high 7 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #8 1 too low 8 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #6 2 too high 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #11 2 too low 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #15 5 too low 11 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #7 4 too high 12 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #23 11 too low 13 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #24 11 too low 14 PublishPress Permissions: Access Control, Content Permissions, User Access 10K+ · 4.3★ (66) wp.org #14 15 Prevent Files / Folders Access 1K+ · 4.6★ (35) wp.org #12 3 too high 16 Password Protected 300K+ · 4.4★ (142) wp.org #21 5 too low 17 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #13 4 too high 18 Private Google Calendars 1K+ · 4.8★ (23) wp.org #18 19 Build Private Store For WooCommerce 200+ · 5.0★ (7) wp.org #19 20 B BP Simple Private 400+ · 3.9★ (11) wp.org #22 2 too low 21 Restrict Website Access 100+ · 5.0★ (3) wp.org #17 4 too high 22 Private Website – Login Required 300+ · 5.0★ (1) wp.org #10 12 too high 23 Private Store for WooCommerce B2B & Wholesale by B2BKing 600+ · 0.0★ (0) wp.org #16 7 too high 24 Custom Access Roles 200+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.