Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “private client page”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private client page”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Intranet & Private Site – All-In-One Intranet shows at wp.org #7 but places #16 on merit, a gap of 9 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Brizy – Page Builder places #10 on merit, 4.7★ from 972 reviews, but shows at wp.org #15. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Client Portal – Private user pages and login 3K+ · 4.3★ (23) wp.org #1 2 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #2 3 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3224) wp.org #6 ↓1 3 too low 4 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #4 5 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #3 2 too high 6 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #5 ↑1 1 too high 7 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #10 ↑7 3 too low 8 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #8 ↑2 9 User Profile Builder – Beautiful User Registration Forms, User Profiles & User Role Editor 40K+ · 4.7★ (738) wp.org #13 ↑2 4 too low 10 Brizy – Page Builder 60K+ · 4.7★ (972) wp.org #15 ↓2 5 too low 11 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #12 ↑6 1 too low 12 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #14 ↓2 2 too low 13 MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ · 4.9★ (2354) wp.org #23 10 too low 14 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #20 ↑1 6 too low 15 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (185) wp.org #17 ↑2 2 too low 16 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #7 ↑1 9 too high 17 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #9 ↑2 8 too high 18 Private Google Calendars 1K+ · 4.8★ (23) wp.org #11 ↓2 7 too high 19 Sunshine Photo Cart – Client Photo Gallery & Photo Proofing for Photographers 1K+ · 4.7★ (138) wp.org #22 3 too low 20 Password Protected 300K+ · 4.4★ (142) wp.org #21 ↓14 1 too low 21 Export WordPress Pages to Static HTML & PDF — Static Site Export 4K+ · 3.8★ (51) wp.org #16 ↓2 5 too high 22 Payment Page – Stripe Payment Forms for Donations, Subscriptions & Recurring Payments 200+ · 5.0★ (22) wp.org #24 ↓1 2 too low 23 Pantheon Advanced Page Cache 10K+ · 5.0★ (1) wp.org #18 ↓2 5 too high 24 Zen Addons for SiteOrigin Page Builder 1K+ · 5.0★ (1) wp.org #19 ↑1 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.