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wp.org search vs our merit ranking: “private mode”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private mode”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Build Private Store For WooCommerce shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 200+ installs carry it up the search order; its 5.0★ average from 7 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA places #11 on merit, 4.8★ from 3026 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 LightStart – Maintenance Mode, Coming Soon and Landing Page Builder 400K+ · 4.3★ (874) wp.org #1 2 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #2 ↑1 3 Website Builder by SeedProd — Theme Builder, Landing Page Builder, Coming Soon Page, Maintenance Mode 600K+ · 4.9★ (4699) wp.org #6 ↓1 3 too low 4 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #4 5 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #3 ↓1 2 too high 6 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #5 ↑1 1 too high 7 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #7 ↑4 8 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #12 4 too low 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #10 ↓3 1 too low 10 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #14 4 too low 11 Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ · 4.8★ (3026) wp.org #19 ↓3 8 too low 12 Simple CAPTCHA with Cloudflare Turnstile 200K+ · 4.7★ (262) wp.org #15 ↓2 3 too low 13 Wholesale Suite – B2B, Dynamic Pricing & WooCommerce Wholesale Prices 20K+ · 4.8★ (546) wp.org #24 ↓6 11 too low 14 Tutor LMS – eLearning and online course solution 100K+ · 4.4★ (590) wp.org #23 ↓6 9 too low 15 OpenStation – Admin Dashboard Notes, Custom Dashboard, AI Assistant & PWA 1K+ · 5.0★ (23) wp.org #11 ↓1 4 too high 16 BuddyPress 90K+ · 4.1★ (375) wp.org #20 ↓1 4 too low 17 Masteriyo LMS – LMS Course Builder, Quizzes & Certificates 6K+ · 4.8★ (184) wp.org #21 4 too low 18 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #9 9 too high 19 WPLP Cookie Consent – Cookie Banner & Consent Management for GDPR, CCPA & Google Consent Mode 9K+ · 4.6★ (52) wp.org #16 3 too high 20 SVG Support 1M+ · 4.8★ (356) wp.org #22 2 too low 21 Build Private Store For WooCommerce 200+ · 5.0★ (7) wp.org #8 13 too high 22 Vigilant – 100% Free Security Suite: Firewall, 2FA, Login, Headers, Scanner… 3K+ · 5.0★ (24) wp.org #18 ↓3 4 too high 23 Labinator Minimal Maintenance Mode 100+ · 5.0★ (4) wp.org #13 10 too high 24 Beckin Maintenance Mode 2K+ · 0.0★ (0) wp.org #17 ↓3 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.