Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “private network”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “private network”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Intranet & Private Site – All-In-One Intranet shows at wp.org #7 but places #15 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 11 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Advanced Ads – Ad Manager & AdSense places #11 on merit, 4.9★ from 1463 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #1 ↑1 2 My Private Site – Make Your Whole Site Private, Force Login & Block Registration Spam 10K+ · 4.5★ (82) wp.org #2 ↓1 3 Better Messages – Chat Rooms, Group Chat, Private Messages & AI Chat Bots 10K+ · 4.8★ (142) wp.org #4 ↓1 1 too low 4 User Private Files – Secure File Sharing and Client Portal Plugin 1K+ · 4.4★ (57) wp.org #3 ↑1 1 too high 5 Anti-Spam, Spam FireWall by CleanTalk 200K+ · 4.8★ (3221) wp.org #8 3 too low 6 BuddyPress 90K+ · 4.1★ (375) wp.org #5 1 too high 7 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #6 1 too high 8 W3 Total Cache 900K+ · 4.4★ (5420) wp.org #9 1 too low 9 WP Mail SMTP by WPForms – SMTP for Reliable Email Delivery with Gmail, Outlook, Amazon SES, Brevo, Other SMTP & More 4M+ · 4.8★ (5210) wp.org #14 5 too low 10 FluentCommunity – Ultra-Fast High-Performance Social Network, Community, LMS & Online Courses 8K+ · 4.8★ (96) wp.org #10 11 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #20 ↓5 9 too low 12 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #15 ↑1 3 too low 13 NinjaFirewall (WP Edition) – Advanced Security Plugin and Firewall 100K+ · 4.9★ (220) wp.org #17 ↑4 4 too low 14 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #19 5 too low 15 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #7 8 too high 16 Password Protected 300K+ · 4.4★ (142) wp.org #16 ↑1 17 Customize WordPress Emails and Alerts – Better Notifications for WP 30K+ · 4.8★ (184) wp.org #24 7 too low 18 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #11 ↑2 7 too high 19 LexonRank: AI Link Building, Free Backlinks, GEO & SEO Automation 800+ · 4.1★ (31) wp.org #12 7 too high 20 Advanced IP Blocker 3K+ · 4.9★ (27) wp.org #23 ↓1 3 too low 21 AyeCode Connect 10K+ · 5.0★ (4) wp.org #13 ↓2 8 too high 22 Affiliate Link Marker 400+ · 5.0★ (6) wp.org #21 ↓3 1 too high 23 ZenCommunity – Community, Forum, Social Network, Chat & Support Tickets 30+ · 5.0★ (3) wp.org #18 5 too high 24 P Private Avatars for BuddyPress 10+ · 5.0★ (2) wp.org #22 ↓2 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.