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wp.org search vs our merit ranking: “product info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “product info”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Info Cards – Add Text and Media in Card Layouts shows at wp.org #5 but places #19 on merit, a gap of 14 places. Its 2K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HUSKY – Products Filter for WooCommerce Professional. MCP is onboard places #12 on merit, 4.6★ from 337 reviews, but shows at wp.org #20. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce 80K+ · 4.7★ (1072) wp.org #1 2 Elementor Website Builder – more than just a page builder 10M+ · 4.5★ (7322) wp.org #3 1 too low 3 Product Bundle Builder for WooCommerce 6K+ · 4.8★ (61) wp.org #2 ↑2 1 too high 4 Advanced Product Fields (Product Addons) for WooCommerce 50K+ · 4.8★ (284) wp.org #4 ↓2 5 Product Addons for Woocommerce – Product Options with Custom Fields 30K+ · 4.9★ (475) wp.org #7 ↓2 2 too low 6 Extra Product Options For WooCommerce | Custom Product Addons and Fields 30K+ · 4.9★ (220) wp.org #6 ↑1 7 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #9 ↓1 2 too low 8 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #10 2 too low 9 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #8 ↑3 1 too high 10 Ultimate Product Catalog 4K+ · 4.5★ (233) wp.org #12 ↑1 2 too low 11 Product Customer List for WooCommerce 9K+ · 4.9★ (75) wp.org #11 ↓2 12 HUSKY – Products Filter for WooCommerce Professional. MCP is onboard 80K+ · 4.6★ (337) wp.org #20 8 too low 13 Product Enquiry for WooCommerce (Now with AI Assistant) 10K+ · 4.1★ (68) wp.org #16 ↑1 3 too low 14 YITH WooCommerce Product Add-Ons 20K+ · 3.7★ (57) wp.org #15 ↑1 1 too low 15 Simple Product Options for WooCommerce 3K+ · 4.7★ (35) wp.org #18 ↑1 3 too low 16 Greateck Product Catalog Remover for WooCommerce 1K+ · 5.0★ (18) wp.org #19 ↑1 3 too low 17 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #22 ↓10 5 too low 18 Advanced Product Information for WooCommerce 200+ · 5.0★ (7) wp.org #13 ↑1 5 too high 19 Info Cards – Add Text and Media in Card Layouts 2K+ · 5.0★ (2) wp.org #5 ↑1 14 too high 20 Dynamic AJAX Product Filters for WooCommerce 1K+ · 5.0★ (11) wp.org #23 3 too low 21 Product Visibility by User Role for WooCommerce 6K+ · 3.8★ (21) wp.org #21 ↑1 22 Ibtana – Ecommerce Product Addons 5K+ · 5.0★ (4) wp.org #17 ↑1 5 too high 23 Datafeedr Product Sets 4K+ · 4.3★ (4) wp.org #14 ↑1 9 too high 24 Lead info with country for Contact Form 7 3K+ · 4.2★ (5) wp.org #24 ↓3

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.