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wp.org search vs our merit ranking: “profile cards”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “profile cards”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Card Elements for WPBakery shows at wp.org #6 but places #23 on merit, a gap of 17 places. Its 500+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links places #9 on merit, 4.8★ from 1321 reviews, but shows at wp.org #23. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #1 ↑1 2 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #7 ↑1 5 too low 3 WP User Manager – Registration Form, Login Form, User Profile Builder & Member Directory 10K+ · 4.7★ (350) wp.org #9 6 too low 4 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #11 ↑1 7 too low 5 Card Elements for Elementor 3K+ · 5.0★ (10) wp.org #3 ↑1 2 too high 6 Code Snippets 1M+ · 4.7★ (510) wp.org #8 ↓5 2 too low 7 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #14 ↑5 7 too low 8 Easy Digital Downloads – eCommerce Payments and Subscriptions made easy 40K+ · 4.7★ (592) wp.org #19 ↓1 11 too low 9 PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links 200K+ · 4.8★ (1321) wp.org #23 ↓3 14 too low 10 Paid Membership Subscriptions – Effortless Memberships, Recurring Payments & Content Restriction 10K+ · 4.7★ (270) wp.org #18 ↓2 8 too low 11 ProfilePress – Paid Membership, Online Courses (LMS), Ecommerce, User Registration & Login Form, User Profile & Restrict Content 100K+ · 3.1★ (938) wp.org #12 ↓1 1 too low 12 Social Preview and Open Graph Tags 50K+ · 4.6★ (122) wp.org #17 ↓2 5 too low 13 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #24 ↓1 11 too low 14 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #21 7 too low 15 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #22 7 too low 16 Info Cards – Add Text and Media in Card Layouts 2K+ · 5.0★ (2) wp.org #2 ↓1 14 too high 17 WP Plugin Info Card – Showcase Beautiful Plugin Cards, Theme Cards, and GitHub Repos Anywhere 400+ · 5.0★ (23) wp.org #15 ↓1 2 too high 18 Multibanco, MB WAY, Credit card, Apple Pay, Google Pay, Payshop, and PIX (ifthenpay) for WooCommerce 8K+ · 5.0★ (21) wp.org #16 ↑1 2 too high 19 Gravatar Enhanced – Avatars, Profiles, and Privacy 100K+ · 5.0★ (3) wp.org #5 ↑1 14 too high 20 Cards Layout – showcase content in responsive card grids 500+ · 5.0★ (2) wp.org #4 ↑1 16 too high 21 Custom Profile Picture – Replace Gravatar with Your Own Images 300+ · 4.0★ (4) wp.org #10 11 too high 22 Social Profile Frame Generator – Custom Social Media Frames Creator 100+ · 5.0★ (3) wp.org #13 9 too high 23 Card Elements for WPBakery 500+ · 5.0★ (1) wp.org #6 ↑1 17 too high 24 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.