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wp.org search vs our merit ranking: “profile view count”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “profile view count”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Custom Social Profile Gallery shows at wp.org #16 but places #23 on merit, a gap of 7 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Post Views Counter 100K+ · 4.9★ (1238) wp.org #1 2 Code Snippets 1M+ · 4.7★ (510) wp.org #2 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5042) wp.org #3 4 Jetpack – AI Agents & MCP, Security, Backup & Analytics 3M+ · 3.7★ (2408) wp.org #4 5 User Registration & Membership – Free & Paid Memberships, Subscriptions, Content Restriction, User Profile, Custom User Registration & Login Builder 50K+ · 4.8★ (832) wp.org #7 2 too low 6 ProfileGrid – User Profiles, Groups and Communities 5K+ · 4.6★ (236) wp.org #6 7 UsersWP – Front-end login form, User Registration, User Profile & Members Directory plugin for WP 20K+ · 4.7★ (183) wp.org #8 1 too low 8 User Frontend – Membership, User Registration, User Profile, User Directory & Content Restriction with Frontend Post Submission 20K+ · 4.1★ (537) wp.org #9 1 too low 9 Simple Membership 40K+ · 4.6★ (476) wp.org #11 2 too low 10 Two Factor 100K+ · 4.7★ (209) wp.org #10 11 B bbP topic count 300+ · 5.0★ (15) wp.org #5 6 too high 12 GiveWP – Donation Plugin and Fundraising Platform 100K+ · 4.6★ (708) wp.org #15 3 too low 13 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #12 1 too high 14 Events Manager – Calendar, Bookings, Tickets, Appointments and more! 60K+ · 4.2★ (551) wp.org #13 1 too high 15 Youzify – BuddyPress Community, User Profile, Social Network & Membership Plugin for WordPress 5K+ · 4.8★ (194) wp.org #14 1 too high 16 Advanced Ads – Ad Manager & AdSense 90K+ · 4.9★ (1463) wp.org #24 8 too low 17 Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups 20K+ · 4.9★ (701) wp.org #23 6 too low 18 WpStream – Live Streaming, Video on Demand, Pay Per View 3K+ · 4.8★ (78) wp.org #17 1 too high 19 WPZOOM Social Feed Widget & Block 50K+ · 4.3★ (51) wp.org #18 1 too high 20 Activity Log – Monitor User and Agent Changes 200K+ · 4.3★ (74) wp.org #21 1 too low 21 Wbcom Designs – BuddyPress Member Reviews 200+ · 4.7★ (18) wp.org #22 1 too low 22 BuddyPress & BuddyBoss Member Profile Forms 300+ · 3.9★ (21) wp.org #19 3 too high 23 Custom Social Profile Gallery 100+ · 5.0★ (2) wp.org #16 7 too high 24 SocialFeeds 40K+ · 5.0★ (1) wp.org #20 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.