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wp.org search vs our merit ranking: “public info”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “public info”, we and wp.org disagree on the top plugin, and our order differs from theirs on 12 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Hostinger Tools shows at wp.org #4 but places #18 on merit, a gap of 14 places. Its 3M+ installs carry it up the search order; its 3.5★ average from 40 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Ultimate Addons for Beaver Builder (UABB) places #12 on merit, 5.0★ from 332 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 UpdraftPlus: WP Backup & Migration Plugin 4M+ · 4.8★ (8712) wp.org #2 1 too low 2 Admin and Site Enhancements (ASE) 200K+ · 5.0★ (423) wp.org #3 ↑2 1 too low 3 Translate WordPress with GTranslate 900K+ · 4.9★ (4962) wp.org #5 ↓2 2 too low 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #6 ↑2 2 too low 5 Server Info – System Health & Diagnostics Suite 3K+ · 3.8★ (12) wp.org #1 4 too high 6 FooGallery Photo Gallery : Image, Video & Masonry Galleries 100K+ · 4.8★ (996) wp.org #7 ↓1 1 too low 7 Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ · 4.9★ (8870) wp.org #10 ↓1 3 too low 8 Members – Membership & User Role Editor Plugin 300K+ · 4.9★ (1281) wp.org #11 3 too low 9 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #9 10 User Submitted Posts – Enable Users to Submit Posts from the Front End 10K+ · 4.8★ (913) wp.org #14 ↑2 4 too low 11 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #15 ↑5 4 too low 12 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #17 ↓3 5 too low 13 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1668) wp.org #18 ↑4 5 too low 14 Events Made Easy 1K+ · 4.6★ (111) wp.org #13 ↓3 1 too high 15 Five Star Business Profile and Schema 7K+ · 4.8★ (52) wp.org #12 ↑8 3 too high 16 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #22 ↑3 6 too low 17 ManageWP Worker 1M+ · 4.6★ (680) wp.org #20 ↓4 3 too low 18 Hostinger Tools 3M+ · 3.5★ (40) wp.org #4 ↓1 14 too high 19 FOX – Currency Switcher Professional for WooCommerce 50K+ · 4.4★ (250) wp.org #24 5 too low 20 LightPress Lightbox 40K+ · 4.6★ (72) wp.org #19 ↓5 1 too high 21 Welcart e-Commerce 10K+ · 4.5★ (6) wp.org #8 13 too high 22 W WP-dTree 2K+ · 4.8★ (25) wp.org #23 1 too low 23 MyServerInfo – Memory Usage, PHP Version, Memory Limit, Execution Time, CPU Usage, Disk Usage 800+ · 5.0★ (2) wp.org #16 ↓3 7 too high 24 VK Google Job Posting Manager 2K+ · 4.0★ (2) wp.org #21 ↓2 3 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.